ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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Google is doing knol of Wikipedia

Wikipedia change the world, know is Google going to change the Wikipedia concept by doing it better. The solution is named ”knol.” It seems to be smarter and stronger than Wikipedia. It will give money and credit to the contributors. Wikipedia ask for money, Google don’t need to ask for money. Earlier this week, we […]

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Leonardo DiCaprios geek party don’t rock

Did see Leonardo DiCaprio’s coming movie ”The 11th Hour.” I wish I could say it was a good movie but instead is was more of a geek party that doesn’t rock. Even to call it a movie is not right, more an “information movie” for school classes. There are so many mistakes in the film: […]

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Givomat an Amex machine to haven

Today is the premier for the Givomat at Arlanda, it is the opposite (you give money to the machine). The receiver at the airport Arlanda is Stockholms Stadsmission. The Givomat is also in the Swedish church so you can say it is an Amex machine to haven (would be nice to get receipts from haven, […]

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Google hear you!

Google is running faster than no other company on earth. But when you run as fast as they do it is important not to run in the wrong direction. They not always now where to run so they ask YOU. Google and their partner companies are focusing their development on listening: 2007 was a really […]

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Whopper freak out – faking fans?

Consumers now longer know what’s real and what’s fake. So they starts to listen more to fans/consumers and then off course commercials more sounds like fan site movies and are having the same way of telling the story as Michael Moore. Do you think it is for real ore is it faking fans? How fare […]

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Children’s art museum

Everything children do is in my opinion pure art. In Sweden has children been given art from medium.It’s a Children’s art museum, a mix be twin a real museum and a dolls house. It’s a room full of ideas.

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The Dancing Marketer

From Folkuniversitetet’s monthly magazine, November 2001. (Folkuniversitetet is a Swedish national university extension system closely affiliated with the country’s five main universities.) Portrait The music blasts out of the speakers and everyone is urged to start disco-dancing. Yet, this is neither a party or an aerobics work-out. It is a lecture by Stefan Engeseth on […]

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Marknadsföraren som dansar – Folkuniversitetet (tidningen)

Stefan Engeseth har gjort en lite ovanlig karriär från dansare till marknadsförare. Musiken börjar ljuda i högtalarna och du uppmanas att släppa loss i ett par minuters discodans. Nej, det är varken fest eller ett Friskis- och Svettispass. Det är Stefan Engeseth som inleder sin föreläsning om nytänkande inom marknadsföring på iiU, Folkuniversitetet i Stockholm. […]

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Detektivmarknadsföring – Kapital

Vilket företag vågar ha Thomas Di Leva i styrelsen? Faktum är att det finns Di Levor i alla företag, men de går oftast omkring i grå kostym, De behöver en ordentlig dusch vatten för att de ska blomma.– Kreativitet tillhör alla, det finns överallt. Men vi behöver öva vår förmåga att lyssna och se den. […]

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