Blog
Who actually owns the brand – the customers or the company?
Who actually owns the brand – the customers or the company? Quote from my ONE book
Marketers must adapt or die in the pursuit of finding new ways to reach and engage audiences at scale
Marketers must adapt or die in the pursuit of finding new ways to reach and engage audiences at scale. David Armano, Global Strategy Director, Edelman Digital
Old ways, won’t open new doors in new ways
Old ways, won’t open new doors in new ways. Ken Hughes. Quote with permission from speech at Marknadscheferna: Live, 15 May 2019 Stockholm, Sweden.
Genetic differences are the drivers of innovation and evolution
Genetic differences are the drivers of innovation and evolution.
How technology can solve overconsumption and save the planet
We are totally overconsumimg earths resources, its not a sustainable situation for our ecosystem. A change is needed fast, yet our economic system is constantly in conflict of interest (the world revolves around money). Climate breakdown is coming. TheGuardian.com We DON’T need to rewire ourselves to fix it These are not a new situations, yet […]
Today we think too much about technology. We should live it instead!
Today we think too much about technology. We should live it instead!
Thank you Stefan for an amazing workshop on the importance of knowing how to attack, and or defend with Sharkonomics. Extremely relevant these days when all companies needs to transform to adopt to new consumer behaviour
Thank you Stefan for an amazing workshop on the importance of knowing how to attack, and or defend with Sharkonomics. Extremely relevant these days when all companies needs to transform to adopt to new consumer behaviour. Hanna Riberdahl, CEO, The Association of Swedish Advertisers
Many of the old organizations will die soon (if they haven’t died already)
Many of the old organizations will die soon (if they haven’t died already). Amir Sasson, Provost, Professor & Vice President, BI Norwegian Business School. Quote with permission from speech at Oslo Big Data Day, 19/3/2019.
Talerlisten in Norway are now representing Sharkonomics
My last lecture in Norway received an amazing response. It feels as if Norway is ready to be more aggressive, and swim in global waters like never before. Therefore I am excited to be one of the speakers at Talerlisten, the No 1 speaker agency in Norway. (They are innovative and aggressive online – a […]
Chew on market shares with Sharkonomics at The Association of Swedish Advertisers
It is an honor to be lecturing for the The Association of Swedish Advertisers – (it is sold out and it’s perfect timing that my lecture is being held lunch time.) The audience will be full of market directors ready to chew on market shares with Sharkonomics.