ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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From Apple Special Event into Steve Jobs+ (?)

Finally… at the 2019 Apple Special Event they are picking up speed and moving their innovation forward. Not in hardware, yet in services at payment, cards, news, games, tv etc with an extra + for those willing to pay for added value. This move is Apple’s attack on profitable solutions, such as Netflix and others, […]

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Top 10 most popular posts – Updated: 27 Mars 2019

1. Innovation: A drone lands at a Tesla car driving at high speed to charge it? 2. From E-Commerce to Word-Commerce 3.  Powered by millions of fans on social media are Gymshark, swimming fast and powerful 4. 1200 hungry in audience at Oslo Big Data Day! 5. Lucire.com: The fall of the influencer 6. Shark […]

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1200 hungry in audience at Oslo Big Data Day!

I lecturing on Sharkonomics this week in Oslo, I pointed out that digitalization makes competition grow. Digitalization increases disruption and change in practically every business field. My lecture did swim well on Linkedin. Thanks to the organizer of Oslo Big Data Day for great inspiration.

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From E-Commerce to Word-Commerce

In the “cash-free society”, cash is exchanged for “words” when money comes and goes, yet the “words” remain. Twice recently, I traveled to the US and stumbled upon a valuable trend. With digitalization, cash disappears, and instead, the transactions are based on the credibility of the individuals; they give their word. Expressions such as “I […]

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