Blog

This week Chris Anderson (left in the picture) and myself (translation) were the Keynote speakers at Marketing3 in Amsterdam. So many people have told me that there is a strong connection between my book ONE and Chris’ bestseller The Long Tail. So I started to get a lot of request to do lectures with Chris, […]

Most companies only listen to consumers when they are in trouble. But most of them don’t know when they are in trouble ore they don’t care. That’s why companies can keep selling us cars that in fact are nothing more than a new painted T-Ford. It is time for consumers to take control of the […]

This Friday there was the competition in mixed martial arts K1 here in Stockholm. The coolest think with this evening was the audience/fans. Most of them are training them self. X000 of them where using a pain relieving ointment, Tiger Balm. The whole stadium was like a big scent event for Tiger Balm. With that […]

Did hold a lecture this week for Association of Swedish Advertisers at the Internet MarkIT Expo. My books sold out direct and the interest for the ONE book in the IT community seams bigger than I understand. Another two day event for Internet in Stockholm that did end yesterday was the SIME 06. A good […]

Most people search for love a whole lifetime. As they say there is one for everyone out there (but they are hard to find). That’s why date sites are BIG BUSINESS. Google like big business, why not tap into the growing of search for love? If Google could combine al the date sites in the […]

The simple fact of the matter is that good business is essentially childishly simple. Google, for example, could let visitors search its 8 billion pages by opening pages visited in a separate window so that instead of leaving the Google page, the visitor stays with the brand a little longer.

Consumer generated media is hot. Here is a story that is going deeper than the rest of consumer generated stories: “A number of prestigious libraries — including Harvard University’s — have such books in their collections. While the idea of making leather from human skin seems bizarre and cruel today, it was not uncommon in […]

In a time when people look for new leaders they express it in different ways. One-way is to do a new dance: Ghost Riding. It is danced like this; you drive your car slowly then walk out of it and dance around the car. At the same time the car is slowly moving down the […]

It ONE of the funniest version of BONE you ever heard singing. It is an must see video, so turn up the sound: See it here Jaffe cool blog Jaffe Juice.Don’t think you will see Bono laughing al the way to that bank.

The band Beck did perform and show their new CD in CBS Late show. Nothing new with that but this time it was more than an original CD. The Beck cover is design so the consumer’s can customized the cover. It is done with a fun attitude (that will make people talk about it. So […]