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I am an international speaker and author from Sweden who will be in New York in January to meet with media regarding my latest book, ONE – A Consumer Revolution for Business. The book has sold out in Europe and is widely distributed in Asia (and it is relevant to the American market). Ranked among […]

In one of my favored series Evertbody Loves Raymond, they have a sofa in his parent’s house. It can sound silly but I can’t stop thinking of the sofa cover in so many families home (why by something that you don’t use?). I think this is the case with many products for consumers, they shop […]

One of the best think with blogging is the people I get to now and Trevor Gay is one of the nicest person in my blog world. He is now releasing his new book: “I wanna tell you a story is a perfect example of the importance of storytelling in the leadership and management of […]

Read a good interview on Creative Match about ONE.

Sadly most criticism of America as like the American brand Heinz is working, first nothing then al of it is coming. Too many people are criticizing America and are not seeing al the great things that are coming from over there. That’s why I did read the book Made In America, it was a really […]

Most consumer values are as creative as the barcode on the product. Visible consumer value can “feed the story” and spread it to other consumers and media. Normally are does stories based on user experience but what if everything a company does should be based on an open story where the consumers can “feed the […]

Old ore new management will listen to $80 billion: “Women purchase half of the vehicles sold in the United States each year, spending over $80 billion. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the […]

Every wear there is a full day marketing seminar in Sweden called Tendency day. It is full of speakers from around the world. In Sweden we like fun speakers but if they don’t deliver “value for business” they fit better at the local pub. A speaker that delivered business values was Niku Banaie from Naked […]

Management that not is focusing on their history is more future oriented. They have more time focusing on how to become the original for consumers (there is a big gap to fill when big companies are to stiff to listen an develop). Copy brands will soon deliver not only cheaper product, but also a better […]

Well maybe not the hole but yesterday Google purchase YouTube.com, what’s next MySpace.com? Nothing wrong with big is getting bigger. Most time it loses its underground power with a big owner, but Google has a lot of good “rot values” in its brand. If Google works closer with consumers and less with technology they could […]