To sell or not to sell alcohol is the advertising industry’s moral question. A company producing liquid for women has been trying to address this issue of moral and show the world that they are taking their responsibility. Their solution or contribution to making people buying less of their alcohol is to make ads with […]

Take a look at the world around you and your market’s place it. Since your situation is unique, the fields in the illustration have been left blank. The diagram has two axes: one is how far x is from his customers and the other is how market-oriented the company is. Plotting these two coordinates helps

There are people that collect just about everything, even business cards. This makes transparency the world’s best gallery where people of all interests can meet and exchange experiences, goods and services. The world’s most beat up car can become a classic on the internet and companies built on transparency such as eBay , can help

Travelling together creates common interests. Today’s media isn’t as fast as the Internet, but if you’re on the same bike, you’ll both get there at the same time. Mass media lives very much in the here and now and as such is changing rapidly to keep up with it. Internet and blogs increased both the

When the NHL strike of 2004 had gone on into 2005 without a solution in sight, economists pointed out that the effects of the strike could be seen in the national economy of Canada. Entertainment is big business and when the fans are deprived of their experience on the stands, they go over to other

Consumer power has also become a major component in the increasingly sensitive stock market. Positive buzz and enthusiastic consumer support can raise stock prices. A few percentage points can mean billions of dollars for many companies. Three examples of companies that float well with their customers are Dell, Amazon and EBay. In today’s transparent market,

Bad news has a tendency to travel fast like it did for Kryptonite, Intel and others. But do corporations learn and listen? The trail and error learning seem to be not working. Why don’t companies learn and listen? Often Corporations work behind closed doors, focusing on output rather than input. We like to have your

The giant Drug manufacturer Merch has managed to both kill their customers with the drug Vioxx and get sued by the victims’ relatives for billions of dollars. This is not the first case or the last one. Users of the drug Vioxx have complained a lot and among the complaints heart attacks, stroke and even

Mirrors have always been part of our lives, first as water and later as manufactured products from the 16th century on. Back then, people were only too happy to pay for the privilege of seeing themselves; the better they could see themselves, the more they paid. The same is true for today’s brands. Customers pay