ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

Blog

First copies of the printed Sharkonomics Chines edition

Got it in my postal mail today, the first copies of the printed Sharkonomics Chines edition. It looks and feels so great: It’s in in hard cover, in so good quality that most sharks have to bite really hard to bite through the massive Sharkonomics Chines edition.

Read More →

Pebble vs. Apple Watch. Is Smartwatch a smart move?

Competition is good for Apple, but what happens when there not the number 1 in a product category? Well timing is important, and even more so when they sell Apple Watch. I wonder if its really a smart move to dive into the smartwatch aquaria? There are so many other innovations where they could be […]

Read More →

Sharkonomics makes its début in China

In a land rich with culture and one of the longest recorded human histories, my book Sharkonomics is now swimming amongst a billion readers. It’s humbling and amazing to see Sharkonomics translated into Chinese—a beautiful language—and designed and presented in such a clean-cut way. My hope is that it will inspire Chinese business people in […]

Read More →

From TGI Fridays to TGI Mondays? (#TGIFridays)

Since it’s friday today I like to serve an idea about TGI Fridays. Legendary payoff TGI Fridays: In here, it’s always Friday!There concept can be attacked by a new brand/company: TGI Mondays: In here, it’s never Mondays! Established in 1965 with franchises starting to open in 1971, TGI Fridays (originally T.G.I. Friday’s) is a chain […]

Read More →

Celebrate women’s achievements in senior leadership roles, who are making a difference in a profession that touches the public in millions of ways every day

Celebrate women’s achievements in senior leadership roles, who are making a difference in a profession that touches the public in millions of ways every day.Ade Onilude, founder of Women in Marketing. Quote from article: Wednesday Woman ~ Ade Onilude at Teaseandtotes.com (an great platform with girl power in society and business)

Read More →

Check out this book: When the Future Begins

Selling the future today is a business field full of writing gurus, but few of them talk about how to really understand the future. They do talk about their wisdom as a magical trick. The author of this book, on the other hand, is down to earth and points out the illusions of the future […]

Read More →

Top 10 most popular posts – Updated: 19 January 2016

1. Kingston: Mind the Gap: In an romantic video 2. Don’t be a prey, eat ONE 3. An idea that can increse US tourism with 30-50% 4. AppleCurrency with Steve Jobs on the coin 5. Sharkonomics jumps into McPlay: A new E-learning platform based on video for Marketing directors 6. I hope it will rain […]

Read More →