ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

Blog

LinkedIn: For seriously old people!

This week I listened to an exclusive lecture by Frida Fahlgren at LinkedIn. She told us about a lot of the factors that makes LinkedIn a success. The funniest part of the lecture was when she referred to her niece Alice’s (15 years old) reaction when she told her she was working at LinkedIn: It´s […]

Read More →

Relationship currency converts social skills into cash

In every industry there are a number of people who are more successful than others, the cause is often credited their skills. Though really builds their success is often just the simple factor that they are the best at relationships within the industry. They have found the formula to convert its currency relative to cash. […]

Read More →

Defend your market

Anyone who has something, also has something to defend. But in the corporate world ideas about defense exist neither in training nor in practice. Still, there ought to be a defense strategy for every business and marketing plan. How many liked to be goalkeeper in school when playing football? But not many matches are won […]

Read More →

Top 10 most popular posts – Updated: 25 September 2013

1. How Sir Tim Berners-Lee invented the World Wide Web by cracking the code: Not invented here! 2. Why woman can rule Internet 3. Hire fat people in health food stores 4. If Apple would start a bank it would happen over one night 5. Can you see yourself in today’s brands or products? 6. […]

Read More →

Sharkonomics Key note speaker in Finland at Reboot Camp

I have the pleasure to be Key note speaker in Finland at Reboot Camp, topic Sharkonomics. It is in Wanha Satama Helsinki 7th of November 2013. REBOOT CAMP is a new business event concentrating especially in B2B customer relations. Event consists of top speakers and current customer experience seminar programme as well as the biggest […]

Read More →

Top 10 most popular posts – Updated: 3 September 2013

1. Idea for biggest summer event: drive the metro like a roller coaster for one day, it will certainly boast sales for amusement parks 2. Exclusive advices from Björn Jakobson founder of BabyBjörn 3. Tablet War Week: Will look small if Facebook jumps in the water 4. Loyal is so last year 5. How Sir […]

Read More →