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Sun, sand and future belong together, when everyday routine decreases time and energy to create change increases. Many are the major innovations that were created during summertime breaks. We are now taking a blog break and will be back in August. Our summertime challenge for you is to dare kiss the future this summer. Wishing […]

Idea for biggest summer event: drive the metro like a roller coaster for one day, it will certainly boast sales for amusement parks.

1. Vikings on fire? 2. Kiitos to Finlands marketing elite 3. Will Iron Maiden sing to the Sharkonomics hit? 4. Loyal is so last year 5. Tablet War Week: Will look small if Facebook jumps in the water 6. Beyond the suggestion box – increase creativity in your business 7. Why Microsoft was forced to […]

I had the honor to meet Björn Jakobson, founder BabyBjörn. I meet Björn at Artipelag – a beautiful building for art and culture exhibition in the Stockholm archipelago. The Building is designed and belongs to Björn. It got that world class ambitions (most things grow in nature – even art). Later that evening I held […]

I fail every time.James Cameron, director of Avatar

Successful agencies need to be in a constant attack mode. We have a lot to learn from sharks and Stefan Engeseth is a perfect guide for that. Just jump into the water with Sharkonomics, it’ll pay off.Eka Ruola, CEO & ECD, hasan & partners

Stefan Engeseth is really a star and brilliant on stage!The audience loved his Sharkonomics lecture!Lauri Sipilä, CEO, Finnish Marketing Association

Kiitos means thanks in Finnish. I had the honor to hold two customized Sharkonomics lectures in Finland this week. The first lecture I held was for the The Finnish Marketing Association on the topic of print and social media relations. The theme of my Sharkonomic lecture: How to attack market leaders and kill competition with […]

1. Cannibalism in the the shark and business world 2. Tablet War Week: Will look small if Facebook jumps in the water 3. Will Iron Maiden sing to the Sharkonomics hit? 4. Loyal is so last year 5. Vikings on fire? 6. Beyond the suggestion box – increase creativity in your business 7. Why Microsoft […]

Tetra Pak is a company based on an idea that doesn’t work.Sven Andren, Idea Management, Tetra Pak