ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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Outsourcing weakness

Surrounding each market leader is an ecosystem of suppliers working in a B2B (business-to-business) relationship. Some have developed a strong defence around its market share without actually having to expend its own resources. Sharks outsource their weaknesses to other fish in order to keep them clean and protected from disease. These fish help the sharks […]

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What car will hard core Saab fans buy in the future?

Steven Wade is the no 1, hard core Saab fan in the world. Therefor its interesting to see what car he will buy now when Saab is not available. Read his post: Saab owners changing brands?I believe many Saab fans will increase there passion for the brand (but only in historically level). The fan community […]

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Love Boat commercial video feeds anti Shitvertising

4.000 passengers sharing five toilets in a panic situation, is not an fun situation its a misery. Right now on the Carnival Triumph boat are 4.000 passengers communicating with friends by social media and media (CNN, ABC, DN etc). This opportunity did not the passengers on Titanic had – also they did not had the […]

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Sharkonomics opening speech on EA & Innovation Conference at IRM

It is an honor to once again have the opportunity to hold a Sharkonomics lecture at IRMs conference on March 19th, but this time as the opening speaker at the EA & Innovation conference. Other speakers at the event are Martin Sykes topic: Storytelling and Capability map and Rick van der Lans topic: Big Data […]

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Top 10 most popular posts – Updated: 6 February 2013

1. Chew on an superb book review of Sharkonomics in Bizsugar 2. Can Google write the design code and compete with Apple? 3. Jim Collins in Sharkonomics 4. Why trendspotters should play table tennis 5. 10 points for smaller sharks for attack and defence 6. Theatre vs. Organic food: Flowers from my Mother’s Garden 7. […]

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Why Microsoft was forced to improve its defense skills

At the beginning of Microsoft’s successful hunting era, the company recruited super talented personnel, which made it easy for Microsoft to become an apex predator on the market. Eventually the tide changed and today Microsoft is swimming upstream against heavy resistance with its solutions and brand. Why? We live in a transparent market in a […]

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Can Google write the design code and compete with Apple?

Google may not have a Jony Ive, but there is nevertheless a coherent process for laying out a design vision across all these multiple teams and platforms.Theverge.com (recoommeded read and video) Yes Mr Ive is a master mind in design, but he is only one person writing a master code for design. If Google see […]

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Why trendspotters should play table tennis

Watch this video and see how amazing and trendy table tennis can become (history do repeat itself). In fact, if the sport directors of table tennis plays the game right now the sport could become the most trendy sport in the world! Trend is a match between time and history!

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Facebook is more important than food

According to Maslow’s theory the need of food comes first. But psychologist of today question this statement. I saw an excellent speech given by Dr. Gordon Neufeld, developmental psychologist on the topic of attachment theory. My interpretation of Dr. Neufeld’s speech is that: Facebook is more important than food. Facebook and similar social platforms as […]

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