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Sharks are not only nature’s most revered killing machines, they are highly strategic and efficient predators. Studying their behaviour and instincts can provide lessons for companies of any size who want to attack the competition. Stefan Engeseth, author of the new book Sharkonomics, argues that taking market share from market leaders is about being aware, […]

Many of today’s market leaders are old corporations that have built their market share over a number of years. It is often said that it would cost too much to create many of the leading superbrands of today. In many ways that can be true. But since most of these old corporations are stuck in […]

Yesterday I attended The Guldnyckeln Award arranged by SWEDMA (Swedish Direct Marketing Association). There where speakers coming all the way from Korea. When speaker Ola Ahlvarsson came out on stage he showed a picture of himself competing in Kick-boxing, stating: This is what I used to do – because it was so trilling! When I searched […]

Gulltaggen has some of the best speakers in the world as Sir Tim Berners-Lee (the inventor of the World Wide Web). Also speakers such as Clay Shirky, Alain Heureux, Michael Wolff, James Hilton and Matt Brittin (Vice President of Google in Northern and Central Europe). And our Stefan Engeseth will enter the stage with holding […]

Few decision makers are as good as Steve Jobs was when it comes to doing the right thing at the right time. Mr Jobs connected the dots in a way that others don’t. There was something magical about Steve Jobs in his ability to know what works and what doesn’t. That gut feeling is not […]

It was not long ago that many market leaders were described as superior in competition and immortal in various management books. Yet, many of these same companies have disappeared now. Why? Well, all living things eventually die. It’s like the human body; it renews itself by regenerating its DNA. It is this process that enables […]

Without fear most believers would not believe.

1. Buy nature is the new green revolution at Stockholm Furniture Fair 2. John Cleese recipe for finding creativity 3. Video: Korean pop with United Cube are dancing trendsetters 4. Nick Brandt shows us nature as we want it to be 5. Lecture with DDBs Chairman Emeritus Keith Reinhard “The Last Mad Man” 6. From […]

Right now my next book Sharkonomics is being printed.   A very good advise is to read Sharkonomics before your competitors! Michael Raffnsøe, CEO, Danish Marketing Association   Download and read the final edition for free: Book Sample (PDF).

Don’t miss earth best tribe meting for communicators: The Cannes Lions International Festival of Creativity is the world’s biggest celebration of creativity in communications. It is a tribe meeting for people working in advertising and communication. Over 9,000 delegates from 90 countries attend workshops, exhibitions, screenings, master classes and high-profile seminars by industry leaders seven […]