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It’s about time someone took competitive strategy thoughts to the phase of the 21st century. Stefan Engeseth always has new and surprising angles on how companied should create enduring business success.Carl Wåreus, CEO, DDB Sweden Praise for the www.Sharkonomics.com book.

Apple shocked the mobile-phone market by introducing its iPhone. It was a classic wake-up call which saw Apple take big bites out of market leaders such as Nokia, Samsung and Sony Ericsson. The latter survived the attack, but it cost the company billions. When Apple moved into new territories with the iPad, it reported sales […]

Sharkonomics is a great companion for anyone in advertising dealing with market leaders and their competition.Calle Sjoenell, Deputy Chief Creative Officer, Bartle Bogle Hegarty

Yesterday I attended an exclusive lecture with the DDBs legendary Chairman Emeritus Keith Reinhard called “The Last Mad Man.” Keith is one of the few last (but young) people who actually was around when the smartest advertising in the world was created by Bill Bernbach. His lecture was inspiring and passionate in passing on Bill […]

I visited Stockholm Furniture Fair yesterday. As usual it was the design students that delivered the most creative ideas. Students are yet not destroyed by the reality and can therefore create without any compromises. In my opinion students are more connected to trends than economy – a positive side effect given by the freedom of […]

Our ability to adapt will decide if we are predator or prey. Stefan Engeseth is in Sharkonomics teaching us both offense and defense by thinking like a Shark.Martin Deinoff, Senior Vice President, Creuna

Did take this photo in Stockholm, Kungsholmen with my Samsung mobile camera. It is thin frost ice that surrounds a stone and an branch.

Nature, red in tooth and claw, can be a great teacher. Stefan Engeseth has taken one of its lessons, that of the great sharks, and used it to present a view on strategy that pounces rather than plans and emphasizes movement over models. Sharkonomics is fast, ferocious fun.Professor Alf Rehn, author of Dangerous Ideas

Market leaders beware, Sharkonomics reveals the vulnerabilities and strategic insight needed to challenge leading brands.Derrick Daye, Global Brand Strategist, Author, Branding Strategy Insider

Market leaders beware, domination is history.Colvyn Harris, CEO, JWT India Praise for the www.Sharkonomics.com book.