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Down to Earth is a mind-challenging project based on an open innovation process with a clear purpose: Commercializing Space Technologies for a Sustainable Earth. Downtoearth.se To lead and to land such a challenging project as Down to Earth you need a person that has the ability to make a lot of different people dance well […]

I attended the Tendensdagen which is one of the leading marketing seminars in Scandinavia. This year the topic was innovation and the speakers were giving us power to become more innovative in marketing and business. Keywords that most of the speakers where using: Keep it simple. Consumers. Employers. Management. Mobile. The day was full of […]

The Gap did a big mistake when they did change their logo (without involving their fans). But admitting the mistake can even make the fans relation stronger than before the mistake. I’m excited about continuing the conversation and believe passionately in where we’re taking our brand. President Marka Hansen, Gap North America The power of […]

In a digital world, consumers reach all the way to the CEO (it never happened before). CEO Eivor Andersson, Ving Sweden

When I attended the Stockholm Cleantech Venture Day I realized a new cleantech business that I think will become big business: Canary’s solutions. Why? Canaries were once regularly used in coal mining as an early warning system. Toxic gases such as carbon monoxide and methane in the mine would kill the bird before affecting the […]

An disadvantage with being unique is that have to build and create your own market. President Matts Lindgren, NordIQ At Stockholm clean tech venture day.

I visited the Stockholm Cleantech Venture Day. Swedes are enormously innovative but the innovations will not have any value if the rest of the world won’t find them. This day was a good way of showcasing solutions both for sellers and potential clients and investors. The US is a role-model in getting the government to […]

Today, status quo is any companys weakest strategic direction. Author Kay Plantes, speaker at Tendensdagen

Yesterday the fourth Unplugged Speeches™ took place. The speaker this time was the viking Claes Andréasson. Claes is one of the big thinkers behind super brands such as Absolut Vodka and Marabou. Claes is a humble thinker who always points out that success stems from team work. Claes really succeeded in his lecture by establishing […]

I attended Ralph Nader´s lecture. He is an amazing person – I would say that he is a sustainable force for earth. His life time achievement started long time ago when corporations did not listen to ethics and did not know what green wash is. Today are sustainability trendy. But back then during the days […]