ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

Blog

Vitamin Well – are doing well

The Swedish vitamin beverage company Vitamin Well, has gone from nowhere to be seen everywhere (at least in Sweden). I think it can have a lot to do with the design of the product which gives me a feeling of being totally right. My impression is that this is a product that can have the […]

Read More →

Jim Collins updates leadership in How the Mighty Fall

I read How the Mighty Fall by mighty Jim Collins. He is one of the strongest in the business field when it comes to research. My impression of this book is that it is targeting strengths and weaknesses in American leadership (it starts out with a reflection on a workshop regarding America). In short they […]

Read More →

Customer Behavior by legend Evert Gummesson

I read The Journal of Customer Behavior (Volume 8 – 2009), topic: The global crisis and the marketing scholar by marketing legend Professor Evert Gummesson. This is partly the wittiest piece I have ever read about business and the academic world. Evert’s sharp mind has contributed a lot to the world of marketing. If you […]

Read More →

Founders Alliance: Makes entrepreneur sing opera

Founders Alliance is an network for hard core Swedish entrepreneurs. To attract audience to their Founders Awards they make some of the best entrepreneurs sing opera. Watch this original video, it shows that even if your a hard core entrepreneur you need to have fun.

Read More →

Updated post: Testing iPad: Will Toys”R”Us buy Apple?

The Testing iPad: Will Toys”R”Us buy Apple? blog post got a lot of traffic and interesting comments. Most of the time I don’t respond to comments about my English because I am a dyslectic blogger but this post got a lot of kind responds – from all over the world. People really like the idea […]

Read More →

Whatsgoing.com: Connecting people in real life

In every city in the world there are some outgoing personalities who functions as local social media (long before Facebook and even the Internet). Walter got that personality and he is also an entrepreneur. He is now starting to spread his ambitions online city by city. Walter´s goal is to connect people by introducing Whatsgoing.com. […]

Read More →

Top 10 most popular posts – Updated 29 August 2010

1. Testing iPad: Will Toys”R”Us buy Apple? 2. Does love sell more than sex? 3. How powerful is Facebook.com? 4. Save the world with books 5. The Google city is born (video) 6. Facebook movie vs. anti-T-shirts (video) 7. A four hour lecture in 30 minutes 8. UFC + Marines = Targeting warriors (video) 9. […]

Read More →