Yesterday I was at the opening of the exhibition “Bollywood- Living gods of India at Öst Asitiska Museet in Stockholm.
The exhibition takes off in Indian films, and shows how contemporary India is connected to its past through stories and myths about love, gods and heroes. Starting out in Bollywood, the Indian film industry based in Mumbai (Bombay). Öst Asitiska Museet.
I really like Bollwood movies and it is interesting to see and here how the format is based on the way culture was told with storytelling (singing and dancing is a good langue).
Also read that Indiska – the clothing store with designs inspired by India is one of the major sponsors of the event. I think this an innovative way to expose their brand to new potential consumer groups.
Hi Merci, I think so to. But also are http://indiska.com/ showing that they are genuine interested in the culture of India. At the same time they are now going reposition their brand into the fashion market. Did talk with the founders how started Indiska around 1950, I don’t think they understand how much they done to spread the Indy culture in Sweden. Part by part they been selling us Indy things over the year, that’s good branding.