Overkill PR for Thai Air

Did today read on Swedish Resume.se that Thai Air is giving reporters discount on air tickets (if they write about them). This is a classical example in how to kill a brand with overkill PR. Here is the purpose of PR:

Public relations (PR) Public Relations- a promotion intended to create goodwill for a person or institutions image. Wikipedia.org

We are not interested of having reporters writing about Thailand! We only reporters them to write about Thai Air… WOW is there really a brand called Thai Air without Thailand? I don’t think so. Compare this culture destroyers with another Asian airline: Singapore Airlines; they’re famous for friendly service and letting the traveler experience Singapore for hours before actually arriving (their brand is flying high).

Trust and security is big problems for a lot of airlines and then does Thai Air this anti-PR move, I can’t understand it. So here is my simple solution to the problem:

The best way to handle the situation is to buy a parachute for the branding-PR genius how came up with this overkill PR idea for Thai Air.

6 reaktioner på ”Overkill PR for Thai Air”

  1. Thanks Jack, I totally agree! That’s why it’s so sad that they themselves do overkill PR. 10.000 meters up in the air is a long way down for a strong brand.

  2. I agree, Stefan. I remember the last time I flew Thai Air, I had the least legroom I have ever had on any flight with any airline in any part of the world. Surveys showed 34 inches. I swear it was 34 cm.

  3. Hi there, read also about Thai Air’s PR efforts. I agree that as well as this is over the top – I suggest that is better to work with satisfied customers of Thai Air and get them to be ambassadors for the brand!

  4. Hi Merci, that’s a great idea. Why not do special events for bloggers around the word.. 10 Thai Air plane that are 10.000 meters up with 10.000 good bloggers onboard… they can then say what they think of the experience on there bloggs live… on the Internet… this will reach malisons of consumers in spreading the word high above al marketing? Then they can land smooth as silk with a new strong brand.

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