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Why do I call this interview exclusive? Well, to sit down an Sunday for a couple of hours with one of the best and smartest people in the Word-of-Mouth Marketing field in the world, does feel exclusive. Emanuel Rosen is the author of The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing. His here […]

Some Microsoft marketing genius came up with the brilliant idea to make an viral YouTube video to promote a series of Windows 7 with launch parties. For hardcore fans this idea is probably as good idea as hire a ’prostitute’ when proposing to your wife. Well, I still think it is a big recognition for […]

Here is a new full page about my latest book in a well respected magazine in Mexico Merca2.0. Download it here as a PDF (translation). In Mexico the PR industry is positive to the content of my new book but in Sweden there is a divided debate going on which is growing bigger each day.  […]

Last week was the Swedish book launch of my latest book ”The Fall of PR and the Rise of Advertising.” The launch was overcrowded but 200 leading professionals from the PR and advertising community in Sweden attended. The discussions were hot because of the theme of the book, but also due to a strong media […]

I wrote a debate article ”PR industry – a sacred cow?” for the Swedish magazine Dagens Media: ”Pr-branschen – en helig ko?.” That article started a strong debate in the whole communication industry of Sweden. Since I like it to spread the word outside of our Swedish “cow field,” here is a Google translation of […]

I got a lot of questions around if my latest book “The Fall of PR & the Rise of Advertising” are spreading in the world. Well when I released the book my hits on Google for the search ”The fall of PR” close to zero. And today I got 431 000 hits on ”The fall […]

Editor Danny Rogers of the PR industry’s bible PRWeek did read my book “The Fall of PR & the Rise of Advertising.” Do understand that the book is controversy for their readers but his point is excellent:  ”Lessons can be gained from integration.” As PR professionals work more closely with ad and media executives, they […]

Jack Yan is an blogger how now candidates for mayor in Wellington. In an blogpost called: ”I want to build the city you want.” He introduce his plan point for point. And he does like few understand social media so he got an platform: Yourwellington.org. I will vote for Jack Yan! Even consider moving to […]

Read my first guest columnist article for Advertising Age. On Adage.com: Why Sweden Is Teeming With Ad Talent.

Yesterday evening was the premier of EcoBar – a green business mingle. The topic for the seminar was: Turning green to gold. There were many good speakers one of them was from Carlsberg, who talked about how they are producing an ecological friendly beer. They explained that the beer is not selling that good (yet). […]