ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

Blog

Sandviks.com: A story wort growing

I had the honor to be one of the speakers at Norwegian Distance Sellers seminar. It was interesting and enriching to take part in an interesting day. What I really like with their corporations is that its often so personal (family owned since generations). One of the speakers gave their history in an way that […]

Read More →

Trendgalan.com: Why are Swedes so trendy?

Find out why Swedes are so trendy at Trendgalan.com. In a full day seminar are some of the best speakers as Cay Bond pointing out where business are going. It is the second year I am on of the speakers at this seminar (last year did I predict that Obama should win). In now way […]

Read More →

Social games creates buzz in social media

I think social media is important for our society. But it also an playground for both kids and adults to play what I call “social games.” The games purpose is more ore less to connect people. They do so by showcasing behavior worth talking / buzzing about. It can be anything that is wort talking […]

Read More →

Internetmarketingconference.com: Interrupt is key to success

Since I am passionate about Internet it is an honor to be one of the speakers at the next IMC: Internet Marketing Conference. IMC-Executive is an Interactive event in the sense that you can at any time ask question or interact openly with your peers during the day. Interruptions are the ”key” to succeed, its […]

Read More →

A workshop in New York that divided the marketing world

Last week I was invited by AdForum to a workshop in New York. Sadly I could not make it this time (other lectures). But since I like passionate people I sent over some copies of my latest book for the workshop. Participants were leading professionals from PR agencies, as Steve Rubel of Edelman Digital and […]

Read More →

Beyond the tipping point

When I started to write about “the fall of PR” I was nearly alone. Today there is soon over 500 000 hits on Google. The point is now what I call “beyond the tipping point.” In other words when a story has spread enough it will has its own life. Here is an blog post […]

Read More →

Building an tribe mall for 103000 Euro

This week I was visiting the building site of Liljeholmstorget market place, it is right now being rebuild into Liljeholms shopping mall (90 new shops). One thing I find interesting is that a lot of shopping malls in Sweden have got a lot of anti-demonstrations. Why? Because people feel that malls are destroying the community […]

Read More →