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Growing up as black kid in Sweden at 1970s was nice but it was whiter than snow. Then Michel Jackson came along as a my brother. Michael was singing and dancing in a way that got the snow melted into acceptance for an mixed world. We ware at the same age, dancing Off the Wall. […]

Did film this at an fantastic final evening at Cannes Lions. See thousands of them walking out from the final evening in this video: It is amazing to see al this people how have my new book: “The Fall of PR and the Rise of Advertising.” Thanks to Cannes Lions International Advertising Festival I could […]

Download my new book ”The Fall of PR and the Rise of Advertising” for free here or, if you prefer a paperback copy for the list price: UK £7.99 · USA $13.97 · EURO 10.36, click on your bookshop! Even if it says ”temporarily out of stock” on many of the bookshops, they will take […]

Got an email from Francesc Gel in which he suggest adding a widget to share my posts: Author gives away 10,000 copies of his new book for free, in Facebook, Digg-it, Twitter, Tecnorati, etc. Francesc kindly pointed out that it will be much easier to spread the word… This is what I love with Internet, […]

It been really fantastic to take part of Cannes Lions. My dream as an author is to reach the right readers, therefore I would like to thank the Cannes Lions International Advertising Festival for letting me share 10,000 newly printed books with the most passionate people in the world possible. Its been a dream to […]

This is an call action in spreading my download link. The reason is that a lot of people told me that the my website shot down, when I released my new book “The Fall of PR and the Rise of Advertising” as an free download this week. In now time over 4 GB of downloading […]

Yesterday was Biz Stone Co-founder of Twitter holding an lecture on Cannes Lions (off course one-line with twittering questions from the hole world). It was amazing to here how simple they came up with the Twitter idea. They talked about what people like to talk about, nonsense stuff that makes the day go smooth at […]

International author and speaker, Stefan Engeseth, gives away 10,000 copies of his new book, The Fall of PR and the Rise of Advertising, at the Cannes Lions International Advertising Festival. It is one of the world’s largest book releases with a retail value of €103,600. In our harsh economic times, it is important to move […]

1. Build entire branded towns – P&G City, Google Downtown. Living your brand means living in your brand. 2. Pampers should sponsor sex to increase their market. 3. Put the Nobel Prize in your iPhone. 4. Give away as much as you can for free, especially entertainment. Use advertising to foot the bill. 5. Bring […]

1. The Internet is starving for content; advertising no longer needs to buy expensive media to reach its target. 2. The more advertising costs, the better it sells. However, the reverse is true for PR: the more you spend, the more likely the consumer is to react negatively. 3. The advertising agency creates the strategy […]