ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

Blog

BDMA.be: Coolest association video in the world?

Have you ever seen a marketing association acting as Charlie’s Angels? Don’t think so, but see this video and you will see how the Belgian Direct Marketing Association are kicking and moving marketing to a hole new level (it is not actors doing so but the people working at BDMA).

Read More →

Why woman can rule Internet

Most men think Internet is provided by connected testicles and not by servers around the world. Well, my point here is not based on male exception like me and maybe you. For many years I been researching and trying to understand why women are so much better than men in socializing with each other. The […]

Read More →

Eurobest.com: Winners

Yesterday was the last day of Eurobest, it was nothing else than an success. Over entries into broke all previous records with a total of 5,896 entries from 680 companies in 38 countries. The best of the best has chosen the winners and you only have to click on www.Eurobest.com to learn how to be a winner yourself. […]

Read More →

Eurobest: Day 2: Adidas, 180 Amsterdam, MySpace, Social media

I could only stay half the day at Eurobest seminar today (did hold an lecture my self at anther place). The day did start of with what I would say was the most intellectual speaker for the day, Julian Wade, Design Director, 180 Amsterdam. This agency is really interesting. The level of work they do is […]

Read More →

Eurobest: Day 1: Apple, Coke, DraftFCB, Farfar and Volvo

Today was the Eurobest seminar start. There where more to cover than two eyes could cover, but sense I was there here are some of the best Eurobest think I did see and learn today. Advertising is moving and developing into entertainment. Why? Because of the world need positive message in hard times. After terror, nature collapse […]

Read More →

Meet the best at Eurobest in Stockholm

  Next week are many of the best in the advertising world in Stockholm. The reason why they are coming to Sweden is Eurobest are coming to town. If you can make it I recommend that you don’t miss the three-day seminar with speakers from Farfar, Coca-Cola, Apple and Great Works etc. I will report from the seminars from […]

Read More →

Climate change golden opportunities

At a climate change seminar this week did the Deputy Prime Minister of Sweden Maud Olofsson open the day with a speech saying “Climate change golden opportunities” and ended it with tears in here eyes when thinking of what world we leave behind for here grandchildren. The evening did continue on with Madeleine Korbel Albrigh, […]

Read More →

Distanshandel.se: The Day of Distance selling

Last week I did hold a lecture for the distance selling in Sweden (they do sell for 2,3 Billion Euros). It was a full-day seminar called ”The Day of Distance selling.” There were other speakers from Google, Paynova, TeliaSonera and 600 visitors that were hungry for new business. It was a really good day and at the end the moderator Kattis Ahlstöm, did ask […]

Read More →

Advertising as a Yellow Drum Machine

This video is a lot of fun. The robot finds things to drum on and plays music. Many times this is how advertising works today. But it would be great if it could work together for the magic drum group Stomp. Then they could place 1000 yellow drum machines in New York and let YOU […]

Read More →