Blog

This Swedish innovation is nothing else than magic. I do have a sense of that its going to standard soon and like Intel inside it will be Senseboard inside in every computer. Senseboard wearable data entry platform is a small device that attaches to the palm of the hand and allows users to type on […]

Yesterday I went to a seminar about how to reach women with advertising. I looked forward to hear experts talking about female consumption. It was a bit chocking to listen to some male speakers talking about female consumption (even if they were experts). Then came Lisa Johnson author of bestseller “Don’t think pink.” She is […]

You never get to old to play, they say. But still most playgrounds are only made for small kids. Not anymore because of a producer from Finland Lappset are making them for the age of 0–100 so three generations can play at the same playground. It has been a success in Sweden and media is […]

My ONE book is sold out and a new edition is out now. It will be available in bookshops soon. The new cover much cooler and the topic of consumer power is more demanded then ever – it was the success formula for Barack Obama and for brands that like to be presidents of their […]

The new Bond movie is so bad that I thought that Bond would kill it self in the end of it, but al he did was killing the brand Bond. 10-15 persons were even walking out from the cinema! The movie has nothing to do with the culture of Bond movies; it’s missing its DNA […]

It did take 40 years from 1968 OS black-gloves to 2008 change into white-gloves, and the man joining them on top of the winners’ stand is President Barack Obama. Now it’s not more about what colors we have, it’s about how we can change the world. That is the reason for why we change the […]

Did hold a lecture today at Trendgalan, it the seminar you go to in Sweden if you like to now witch trend is coming next. My message was that the nr ONE buzzword in the word right now is CHANGE – and it is not a trend. The next president is using the word in […]

Great points in this at Creativity-online.com article Social Storytelling by Lars Bastholm. Big brands most accept that they don’t have any control over their brand anymore. But if they chair consumer’s passion for their brand they will develop and succeed in the non-controlling landscape that Internet provide. It is al about feeding the story. And […]

Welcome to an all-night election-watch party in Stockholm? Its called: YES WE CAN. And you can attend, by clicking here form more information. It is on Tuesday November 4 when Americans around the world vote for the next President of the United States. Performers include Cyndee Peters, Sarah Dawn Finer, Rennie Mirro, Adam Baptiste, Pigeon, […]

When was the last time you did go to a shop and buy a CD? Well, time and behavior changes with the time. But the music industry doesn’t adapt and learn at the same level as consumer behavior changes. I do think it is because they are not driven by passion for what they deliver, […]