ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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Obama Girl reaches 100 million people

A lot of people call here a wannabe, but the Obama Girl video has reaches over 100 million people around the world! Watch here latest: Super Obama Girl! Obama Girl original name are Amber Lee. It is interesting how Barack Obama with this support reach into the Spanish community how are a powerful segment of […]

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Super Bowl by Wieden + Kennedy

The commercials on last Super Bowl got a lot of critics, like one for  Careerbuilder (career site), done by Wieden + Kennedy (cool agency site). The question is does it ore does it not make sense? It is interesting when advertising as in this case is more an art form than traditional advertising. But it […]

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Charm campaign: Fear the Turtle

Beating home blindness with charm. Check out this charm campaign video: Fear the Turtle. There’s no question that the University of Maryland is now a collegiate force to reckon with by virtually every measure of quality, and we want to make sure everyone in the state is aware of it. Umd.edu

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Puma showing your future body

In the commercial Until Then are Puma showing the future. They want to communicate the feeling of their sport shoes. But at the same time I wonder when we are going to see that technical body part as good as in this commercial. That will make handicap sport more interesting than other sport.

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iPhoneCafé free coffee to early adopters

Free Internet in an environment of high class designed furniture at iPhoneCafĂ©. It is in Stockholm and it’s for early adapters of iPhones. Even before it is out in Sweden people are addicted to this magic phone. It has already become a culture in how to unlock the iPhone (do you see the card in […]

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Manwhore a brand with attitude

It looks like a combination of street and Circus fashion and it is a brand with attitude. Team manwhore started out as group of broke Swedes riding snow. Named for their commitment to keep on going, and, according to rumour, the ways rent was paid, they made their way. Today lifestyle has evolved to include […]

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Bad taste music at trendy club Sunkit

Every first Monday in the month, from 8 p.m. to 1 a.m they sing and dance to bad taste music at Sunkit is a club in Stockholm. Sunkit is a club in Stockholm. Sunkit is also an online magazine, museum, and – sometimes – radio. We are devoted to what’s known as incredibly strange music. […]

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The end of advertising as we know it

IBM report is basically ONE more point in how consumer power demands change: Imagine an advertising world where… spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on […]

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Talent Paul Potts rock the Opera world

Turn up the volume and listen to talent. Paul Potts a humble mobile phone salesman that attended at the talent show Britain’s got talent and shock the audience with his voice (he became an outstanding winner of the show). Paul totally rock the opera world. Where is the talent show for the business world?

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