ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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Swedish Shitvertising for Life Earth

Did blogg about an idea concept I called Shitvertising. The concept is now coming out of cows. Don’t watch this video if you are sensitive! This commercial is for Life Earth and are done by the director Johan Renck (he have been working with Madonna & H&M – don’t think she is in this commercial).

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How I changed YouTube!

It is interesting to be a consumer and give input to companies and see how they react. I did write an email with suggestion to YouTube.com: Date: Monday 3 sep 2007 To: @ youtube.com Subject: idea and suggestion Dear YouTube, I think your doing a great work. I cannot find a solution how to not […]

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A Jesus statue build with Lego

In Sweden is a church in VĂ€sterĂ„s taping into the consumer engagement wave. They are going to build a Jesus in Lego parts. It will need at least 20.000 white Lego parts to build it. Their priest Per Wilder (per.wilder@svenskakyrkan.se) are looking for people how have white Lego parts and wants to help build the […]

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Kanye West DNA for business

Do you remember the artist 50 cent? Well he was at the top but did go into a battle with Kanye West. Watch how Kanye West made the rest on MTV to look like history channel. When was the last time a brand make a move like that? Other artist that knows how to update […]

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Meeting Mr Dev Anand

Mr Dev Anand is one of the biggest Bollywood stars in history. Did meet him 8/10-2007 in Stockholm at the Sweden India Film Association. His passion for film is like fire and fuel to get the fire burning is stories. I wont say his age but he is born in 1923, and still burning. Did […]

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Levi’s World instead of Second Life?

Are you fed-up of Facebook, sick of Second Life? If so, then you may be interested to know that Levi’s are claiming to have ‘disrupted the convention’ of such social networking sites with the launch of the first ever (they reckon?) branded virtual world. Contagiousmagazine.com Its been called Levi’s World, but I search for it […]

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From Google Downtown to Google credit card

To combine “Google Downtown” with a Google credit card they could change both the online and offline world and at the same time make history. Old credit cards don’t have any technology that can compete with the solution. Today’s credit cards are not much more than modern version of money. Google credit card will make […]

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Facebook rape scandal in 1984

Today the social network Facebook.com is doing all the mistakes that George Orwell wrote about in his novel 1984. The scary part of the book is the Big Brother Syndrome (that same syndrome is now investing dollars in Facebook). I think the panic that now is starting to spread like a prairie fire in media […]

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Apple is open there church with iPhone stories

Apple was more religion than products for a long time. Then they sort of become the big companies and closed their church but now they opening it for new market and believers. If you’ve recently bought an iPhone, we’d love to hear your favorite story about using it. We’re all ears. Apple.com The tribe potential […]

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AT&T suspend unhappy customers

Big companies do big mistakes: Telecommunications company AT&T updated its terms of service for its DSL customers recently with an interesting addition: the company will now suspend the accounts of those who talk badly of it. The new line reads that service may be suspended if a customer’s comments ”tends to damage the name or […]

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