ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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The store day

Yester day I was the moderator at Store day / Butikdsdagen in Stockholm. There where a lot of good speakers how al talked in the topic of retail, consumers and e-commerce. One of the speakers did point out that unsatisfied consumers should be treated with “kill them with kindness.” I did point out that the […]

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Earthrace is cool sustainable raw power

Environment friendly product should not mean boring bad product for a higher price. It should mean cool sustainable raw power to improve life and earth. Like this powerboat Earthrace, it looks good its fast and its sustainable. In March 2008, Earthrace will attempt to set a new speed record for a powerboat to circumnavigate the […]

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Le lecture in Paris

This week I did held a lecture in Paris for the Circle network. There were many IT companies in the audience and as always in France, good food and wines. Thanks to Per and Yann for arranging the lecture. Many of the questions were mainly focusing on how to use the ONE model in a […]

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Google campfire ONE

When the open social web is growing into new markets, Google sponsor the fire in the campfire. That is a good think, if you like to build a tribe that build the next Internet, whey not around a fire? ”Every once in a while we’ll invite members of the developer community on campus to talk […]

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Linux in your wallet

Did hold a lecture yesterday at “Bank & Finances 07.” Most of the Swedish market leaders in the business where at this full day seminar. One of the good speakers where from OMX Group, they are nr 1 in the world to provide stock exchange with IT. They do base there IT systems on Linux. […]

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SVT on Joost and YouTube

Swedish public service television (SVT) is now open their material for Joost.com and their one channel on youtube.com. They do this before the commercial channels in Sweden. The reason for this big step is to reach young people. But at the same time I guess television is like the rest of the business world and […]

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Where did the Gphone go?

Smart companies do understand to tap in changes and not into their own footsteps. That’s what Google is doing so well. They are open for adapting into the future. Instead of developing mobile phones that would cost them more money than they can afford (competition is strong). They open their brand for the open source […]

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Will Google introduce Googlephone today?

To be ore not to be in consumers mobile is what Google and others are fighting for right now. Google will announce their mobile strategy plans this evening. The speculation is spreading fast and is powered by headlines. Recommend reading Amol Sharma good article ”Can Google-Powered Phones. Connect With Carriers?” in The Wall Street Journal. […]

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One in buildings

A recent example of this trend is LifeAt. Launched in March 2007, LifeAt offers property managers a turnkey solution for launching a nethood for their building. So far, over 335 buildings have joined. Springwise.com …your neighbors are helping to provide content and to keep it current so… the more you use it, the better it […]

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