ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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ONE at the Relation day

Yesterday I hold a lecture the Relation day (Swedish) in beautiful Uppsala. ONE at a Relation day could not bean more perfect topic. I always find student town having an interesting energy that is full off learning power. Here is something to think about: Student builds an infrastructure in student cities as Uppsala, how can […]

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Health food vs. ice cream

Cold and darkness in the wintertime makes consumers buy health food (energy). Hot and sunny days make the same consumers to buy ice cream (the sun provides free energy). When are we going to see retail stores that in the winter sell health food and in summer time sells ice cream? Some product are connected […]

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A Lego Volvo and a funky R2-D2

Brick by brick kids can build their Volvo with Lego. “The Volvo XC90 made of LEGO bricks was built by LEGO Master Model Builders, members of an elite team of talented artists who design, create and maintain the thousands of LEGO brick models at LEGOLAND California.” Lego Volvo Also checkout this funky version of R2-D2: […]

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Get down in the subway and dance on Second life

Tomorrow you can dance on Second life live. When art and technology moves together new opportunities grow. If you like to get down into the subway here in Stockholm tomorrow, then you can dance with them both: “Second Life Modern Dance Theatre, founded by a group of architecture students from the Royal Institute of Technology, […]

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Please DontFlyMe.se

I did by my tickets at FlyMe.se for a while a go. When landed they broken my bags that cost more than my fly ticket. Did ask their staff at the airport what to do, they did tell me to call FlyMe costumer service. Did the next day when they where open. They ask me […]

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Are you playing in the Titanic band?

  When the unsinkable Titanic went under, the band on board kept playing right up to the end. Today, we are all in the same boat with a growing greenhouse effect. Will the business world react as passively as the band on Titanic? We must stop playing “Business As Usual” and face that we are […]

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All cultures builds on reward and punishment

After study cultures in many years this is what I think is the basic source code. It is the balance of reward and punishment that is the basic code for all cultures. It is the same in nations, tribes/fans ore a company. It could be compared with “11110000” in computer codes. Instead of I write […]

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Download a New Sweden from Almega

Safety is a big thing Sweden. Only take a look at Volvo and Saab. Same attitude goes to the workplace (we do have some moose’s in Swedish organizations, as well as in traffic:-). Everything is changing today and. Our labour market needs to develop more flexibility. This project are in many way a ONE project, […]

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Survival instinct drives business demand

The more I read the more people I talk with, the clear is the picture getting. Did see it started to grow strong in the end of last year “the driving force behind al of this was the growing need for tribes and strong need to find the survivor tribe in a world full of […]

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