Blog

To little focus on consumer input to the World Economic Forum but under the topic of “Relinquishing control of web content,” did a CEO take the microphone and rapped about user-generated content: “We’ve seen that our content has remained very popular and that the majority of page views on social networking sites are for professionally […]

My first book Detective Marketing has is now outsold and I will print the Fourth Edition of the book. In the third edition there where only the praise from TOMPETERS! In this new edition I have added some new praise and selling point “The book that best-selling business writers read” (it’s a fact, but do […]

When I take photos, the more I shot the more I learn. If I share them I learn even more and faster. That’s why I think software’s that provide this opportunity is worth time to checkout. And today JAlbum 7.0 is being released. They partly develop the software in community so it has good chance […]

The master PR Viking Olle Wästberg did came up with an great idea: Sweden to set up embassy in Second Life. ”We are planning to establish a Swedish embassy in Second Life primarily as an information portal for Sweden,” Swedish Institute (SI) director Olle Wästberg. Full story in The Local. Sweden is unreal safe and […]

Green money is big money if you can marketing it and sell it. This time the Green Vikings™ needs to sell and marketing the message, that’s why I started the idea site GreenVikings.com

For many years they have worked to get smokers to face death while smoking: “The European Union has launched an aggressive anti-smoking drive with grisly photos of rotten lungs, throat tumors and decayed teeth that it hopes will be used on cigarette packets.” CNN (Friday, October 22, 2004). Today it’s a fact to face death […]

Did watch the movie ADRIFT. It was not by fare the best movie I seen, but the fact that it was based on a true story: When will we se the same story on products? Ore should it be: Based on true consuming. Before we se this come alive we can take a strange walk […]

Read about it at Jack Yan´s blog he it pointing it out great. The question is where “KonsumentKraftdagen” is going after Sweden?

Yesterday I was at a seminar focusing on sustainability opportunities for business. Technical they where really good but the commercial dimension was not there in most companies. I did miss the focus on marketing and to selling the solutions. In my ONE book does Jeffrey point out it really good: ”We don’t do things to […]

Can you see that it’s become transparent? It has an entrance and an exit. The transparent market has provided today’s wallets with a collective exit called consumer power. Consumers are increasingly influencing companies by letting their wallets do the talking. They have learned the phrase “my wallet giveth and taketh away.” When consumers see that […]