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and lauder on the net. Consumers rate on companies and politics etc at sites as ResponsePlanet. The ratings will make consumers voice even more global than maybe the politicians.Who will you vote for?

In November I had the honor to hold a lecture at Advertising Agencies Association of India in Mumbai and did hold interviews. I am a big fan of Bollywood movies so I created a word I called Bollybranding improvised at the lecture and used in the interviews (press and television). The Association of Swedish Advertisers […]

In the success television series Lost, did there airplane land near an island. It is practical for an emergency landing to bee done on water, but most time there is no an island to land near. Here is an solution that may sound a bit creasy, but not close as creasy as it sounded once […]

I am a big fan of both movies and books therefore I put together a movie trailer for my next book, which is called trailerONE: The purpose is the same as with a movie trailer – to give a feeling of what the whole book is about. The trailerONE has not the same content as […]

Here is an idea for how it can attract business people to go camping. For managers and leaders it is lonely at the top, they al need to get new perspective and ideas to develop there business. To many things in life is digital, it is a gap to real life. Real life is full […]

In Sweden is an open mind for relations. People here get married and separate faster than any ware in the world (that I now about). The result is families with parent’s responsibilities in 2-7 families. And for the kids it means that they can grow their mindsets in the same way as the Linux-fans are […]

Today we have the OS 2005 in Torino, in year 2000 it was OS in Sidney. Participation in Sidney did create enthusiasm, with 46,000 volunteers. The TV audience was estimated at 3.5 billion. We all heard the song “We will be ONE.” For the closing ceremonies, all participants entered the arena without being divided into […]

Give the customer meaning free from hidden agendas. The cosmetics industry has given women an unrealistic image of themselves by holding up a fake mirror. A recent study showed that teenage girls often overestimate their waist measurement. Surely there must be a better way to sell beauty that doesn’t lead to anorexia and eating disorders. […]

To see the big pictures, often means to be a part of the big picture. But after the Danish paintings we can see that now frames are local. This is also the case for organizations, now is the time to include the consumers and the rest of the world outside the framework of the corporations. […]

I and my friend Sergej (designer), did go to Stockholm Furniture Fair yesterday. It is interesting to see how designers interpret changes in the world in to art, fashion ore as in this case furniture (I read it like codes). Yet the Danish design has not put any to wild paintings in the design (we […]