ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

Blog

Can a computer win the EU election?

Most politicians today only say things that voters like to hear. Based on massive research on what is popular and demanded from the voters. Because of this fact I think we soon can have a computer as politician, perhaps as an avatar (face). Then that computer can say exactly what the voters like to vote […]

Read More →

Sharkonomics is ONE with nature

Sharks are masters in trail and error (move or die you tend to want to move). Did test to workshops in a combination between Sharkonomics and ONE (consumer power) it worked really great. Think it work so well because of it make sense: Sharkonomics makes corporations want to move and ONE makes them use consumer […]

Read More →

ReebokONE makes sport grassroots grow

It’s again amazing to see the ONE concept grow from a humble book into a movement of smart solutions around the world. This time it’s Reebok that taps into ONE. Since a lot of the elite sport has grown far away from what normal sports can identify with (steroids, blood replacement, surgery, etc). It is […]

Read More →

Drive ONE into a new level with Koenigsegg One:1

Back in 2006 when I was releasing my ONE book I could not believe how fast ONE would spread. It may not be the most sold book in history but ONE as a concept is today an big part of our society, business and life.ONE is changing business, products and even whole companies. Consumers are […]

Read More →

Two cool Japanese websites

This two Japanese websites Samurai-incubate.asia and Gewjapan.org have a funky vibe that I like.There is a lot of great minds and corporations in Japan, that I like to connect with.

Read More →

Top 10 most popular posts – Updated: 28 April 2014

1. Lifespan of humanbeings is going up. Lifespan of corporations is going down 2. Magic obsession with National Geographic photographer Paul Nicklen 3. In five years time can more animal species attend in board meetings 4. No 1 rule for luck = avoid unluck 5. 6 Ways Apple Becomes Prey for Sharks 6. Call to […]

Read More →

In five years time can more animal species attend in board meetings

Science are pointing out that in five years time we will figure out how to have a meaningful dialogue with dolphins. That could increase the IQ level a lot in most board meetings. If science involved hackers into understand the dolphin language in an open source format it could take less than 1-2 years (in […]

Read More →