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No 1 rule for luck = avoid unluck.

I did take this photo with my mobile. Now its gone total viral with thousands of people sharing it because its now published in Sweden´s biggest newspaper DN. Sms-nöden har ingen lag?Article by Ulrika By at DN.se Google translation of the article (really witty written by reporter Ulrika). Call to action: Please help me find […]

On Friday I will hold a Sharkonomics lecture in Stockholm 11 April at MiS (The Marketing Association in Stockholm).The lecture is sponsored by Smurfit Kappa Onwell.

Recently I attended a lecture with photographer Paul Nicklen at a National Geographic Live event. Paul was an excellent speaker, much better than most business keynote speakers.I have always admired photographers living in harsh conditions close to wild animals to capture nature’s beauty. Mostly because they don’t seem to care about anything else than the […]

1. Behavioral Somersaults 2. The evil pupose in bad leadership 3. 6 Ways Apple Becomes Prey for Sharks 4. Lifespan of humanbeings is going up. Lifespan of corporations is going down 5. Do not miss Seth Godin at Gulltaggen 6. What is behind the yellow frame of National Geographic 7. Swedishwire.com: Sharkonomics makes debut in […]

In the Stockholm Subway Station “Slussen”, a man is climbing onto the Photo Booth to recharge his mobile phone – a quite understandable behavioral somersault captured by my mobile camera. When the guards ask him why he has unplugged the Photo Booth, the man answers calmly: – “I am just recharging my mobile”. The guards […]

Lifespan of humanbeings is going up. Lifespan of corporations is going down.Annika ”Dr.Google” Steiber Speech quoted from lecture at Silicon Vikings Stockholm Chapter with permission from Annika. Annika Steiber is one of few researchers who have been studying Google from the inside for almost a year and tried to answer the question what drives Google’s […]

Recently I attended a lecture with Communications Director Merci Olsson at National Geographic Europe. Merci used to work for The Nobel Prize which was established in 1901. National Geographic was established 1888 which makes it older than the Nobel Prize. And Merci is much younger than the brands she works for. In the lecture I got […]

By using smart Ph.D. students as models are Betabrand creating buzz. Everything is psychology and since there models are smart the effect is that they starts to get smarter consumers. I call this mirror buzz (what you send out is what you get back in sells). Betabrand, an online retailer of crowdsourced clothing, just launched […]

I like to start an discussion in your company/ friends with an question: Attack and defense scenarios effects in long and short term on brand- and business performance? Inspiration can be found in sports, military and at Sharkonomics.