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When writing about a social media personality as Bryan Kramer it make sense to have a headline with a Twitter feeling. It started when I got an tweet from my friend @Kunal_Kemist in witch he sent me a link to an article by Bryan: There Is No More B2B or B2C: There Is Only Human […]

I had the honor to hold a ONE lecture at Oriflame (based on my ONE book) they are now lunching a new brand called The One. Elin Kling goes “one” with Oriflame, just as Stefan Engeseth might suggest.Lucire.com. Article by publisher of Lucire, blogger and branding expert Jack Yan.

Zlatan is amazing in more ways than words can play. Zlatans Volvo commercial is made by Forsman & Bodenfors, the most awarded agency in this part of the world. Together with Zlatan Ibrahimovic we have done a celebration to Sweden. It’s our country’s unique nature that inspires and challenge the people at Volvo when they […]

’Sharkonomics’ makes debut in Japan. Article by Johan Nylander, Swedishwire.com

1. Small US agencie Sköna use Swedishness to grow 2. Super trend 2014 3. Sharks tweets on twitter 4. Cannibalism in the the shark and business world 5. Does love sell more than sex? 6. Strength is a weakness, if not used as a strength 7. Relationship currency converts social skills into cash 8. Kobe […]

Sweden is famous for its super brands, created with a Swedishness culture. A small US agencie Sköna use Swedishness to grow, did find them in Silicon Vikings newsletter.Here is how they discibe there culture based on Lagboken: At Sköna, we implement the Swedish model. This means we don’t like hierarchy and we’re allergic to red […]

These companies have learned to bite by attending in my Sharknomics lectures: Here are some of does how learn how to bite: Google. Spotify. Ericsson (HQ). Disney Nordic (HQ), Absolut Vodka. AAK. Audi. VW. Porsche. SEAT. Skoda. ICA. AGA Gas. Coca-Cola. Pepsi. Yahoo. Nobelprize. Oriflame Cosmetics. Posten. Turkish Airlines. Berkeley. Roche. Universal Pictures. AstraZeneca. Sveriges […]

Bruce Dickinson former Iron Maiden is holding a lecture in the topic: How to turn customers into fans! At Marknadschefsdagen the seminar is full of good speakers as Myrna Lewis from South Africa.If you mention Detective Marketing when buying your ticket, you get 100 euro discount (perhaps will Bruce even sing for you…).

Its fascinating to finally see more than me blog about Apples weakness as in this blogpost: Is Apple the next Nokia? does Rasmus point out: It’s just worth remembering that the way we look at Apple today, was exactly the same way we looked at Nokia in 2007, six months before the iPhone was launched. […]