Blog
Exclusive advices from Björn Jakobson founder of BabyBjörn
I had the honor to meet Björn Jakobson, founder BabyBjörn. I meet Björn at Artipelag – a beautiful building for art and culture exhibition in the Stockholm archipelago. The Building is designed and belongs to Björn. It got that world class ambitions (most things grow in nature – even art). Later that evening I held […]
James Cameron: I fail every time
I fail every time.James Cameron, director of Avatar
Praise for the Sharkonomics lecture in Finland by Eka Ruola CEO & ECD at hasan & partners
Successful agencies need to be in a constant attack mode. We have a lot to learn from sharks and Stefan Engeseth is a perfect guide for that. Just jump into the water with Sharkonomics, it’ll pay off.Eka Ruola, CEO & ECD, hasan & partners
Praise for the Sharkonomics lecture in Finland by legendary Lauri Sipilä
Stefan Engeseth is really a star and brilliant on stage!The audience loved his Sharkonomics lecture!Lauri Sipilä, CEO, Finnish Marketing Association
Kiitos to Finlands marketing elite
Kiitos means thanks in Finnish. I had the honor to hold two customized Sharkonomics lectures in Finland this week. The first lecture I held was for the The Finnish Marketing Association on the topic of print and social media relations. The theme of my Sharkonomic lecture: How to attack market leaders and kill competition with […]
Top 10 most popular posts – Updated: 3 June 2013
1. Cannibalism in the the shark and business world 2. Tablet War Week: Will look small if Facebook jumps in the water 3. Will Iron Maiden sing to the Sharkonomics hit? 4. Loyal is so last year 5. Vikings on fire? 6. Beyond the suggestion box – increase creativity in your business 7. Why Microsoft […]
Tetra Pak is a company based on an idea that doesn’t work
Tetra Pak is a company based on an idea that doesn’t work.Sven Andren, Idea Management, Tetra Pak
Biting into market insight at Tolpagorni
Holding a lecture at Tolpagorni today for product managers. Interesting since Swedes are so innovative in history.I love to here what they have to say about tomorrow today?
Eurovision: We are ONE (book)
Eurovision: We are ONE (book)
From BtoC to BtoB into BtoG(EEK)
Many tech companies are starting out in the BtoC (business to consumer) field and later on move on to BtoB (business to business). The transformation comes natural. The companies grow and focus their target groups according to their long-term market strategies. There is however a danger here. Since it is always easier and safer to […]