Blog

Why is defence not valued in business?Fool.com (I have started to blog for Fool.com – check it out)

Stefan Engeseth never fails to surprise. His logic of taking his inspiration this time from nature—with the simple yet poignant question: ”How have sharks survived for millions of years?”—has yielded a business book with teeth, and some pearly whites of wisdom.Jack Yan, CEO, Jack Yan & Associates. Director, the Medinge Group Praise for the Sharkonomics […]

Lucy Handley of Marketing Week predicted ”sharkonomics” will be one of the hot marketing buzzwords in 2012 to reach the ears of corporate boardrooms. Sharkonomics: Marketing terms that will reach the boardroom in 2012.Marketing Week The reviewer chose a favourite point from the book: Move or die. The Marketing Week magazine is one of the […]

This week I held a lecture at the first Sharkonomics book launch outside of the Nordics, at Berlin. It felt really good to at Berlin which is ranked as one of the most creatives cities in the world. The book launch was arranged at Soho House, a great place for people woking in the creative […]

Innovations that have a given market today is almost as rare as pregnant nuns.Professor of Economics Allan Malm, Lund University

Talent often start small and so does Vamos. Check it out on Facebook or Getvamos.com (I do Like the people behind the solutions). Vamos is an app that mix Facebook Events and Instagram photos together. It was made to help people discover events and happenings around them. Summed up it shows you what your friends […]

The Press release for Sharkonomics swam globally into FOX News, Reuters & 300 more (pdf) it got 14.000 press clips and 40.000 hits on Google. It seems like there are many who likes to take a bit of the Sharkonomics book.

A small juice producing brand in Sweden named Froosh is changing the rules of how to package products. Their message on the bottle’s is really outstanding: Live longer than your friends, better than Botox, Look good naked. Their creativity and culture makes them stand out from the normal anonymous message. Their juices is is tasting really […]

The Swedish author Harald Moe is releasing his book Party Marketing on the 29th of may. The idea is simply to make life much more fun for marketers by turning work into a party: Everyone has been to a party. Creating a sucessful party and marketing successfully a business is the same thing, and is […]

If Apple would start a bank it would happen over one night Jerry Seinfeld spinned the Globe around Will Microsoft purchase Skype by using AngelList? Olympic Games in marketing Adweek.com: Saab will launch an ad agency The Google city is born (video) Greenwashing a shortcut to talent Video: Korean pop with United Cube are dancing […]