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Stefan Engeseth offers a completely original point of view — rooted in centuries of natural history — to address an age-old problem. It is sure to challenge and illuminate how you think about competing in the marketplace.Kevin Lane Keller, Professor of Marketing, Tuck School of Business at Dartmouth Praise for the Sharkonomics book.

This is an Shark Defense training film (1964). Credit: The US Army. It shows mankind’s fear of a potential shark attack is enormous therefore it made sense to develop a defence part in my book Sharkonomics. Both in nature and business prey and predator share the same water. Eventually all market leaders will be attacked […]

Writing a book is like creating music: you really don’t know how it’s received until it’s played onstage. I am very pleased with the response from the first part of the tour for my new book, Sharkonomics. It started in Denmark with a lecture at The Danish Marketing Association fantastic discussions with the leading marketing professionals […]

Moving 24/7 works well for sharks and will work well for corporations that want to move with the times and not miss opportunities. Speed and constantly being in an innovative stage of changing and adapting is what enabled companies such as Google, Cisco and Groupon to grow into global predators. Above from the Sharkonomics book.

Last week at Gulltaggen I had the honor to listen to Sir Tim Berners-Lee who is the inventor of the World Wide Web. By far it was the best lecture at Gulltaggen (perhaps for ever). His humble statement in the opening of the lecture was superb: I stumbled on an problem, in which the World […]

Learning is never too late, but learning too slow is always too late. Above from the Sharkonomics book.

Best speaker yet at Gulltaggen 2012 is Marco Tempest: Techno-illusionist. His presentation material was at another level than normal business power points. Maybe because he is an awesome magician and an entertainer in world class. Normally magic is based on secrets, but Marco’s magic is based on Open Source Magic and he is spreading the magic of […]

Read four page article about Sharkonomics in CIO Sweden as PDF in Swedish or English (Google translation). Sharks are often satisfied with a sample chew, especially if the victim moves out of reach – but market leader tend to bleed more than moving …CIO Sweden, Nr 3, april 2012

It seems that the Swedes are hungry for shark knowledge since so many people signed up for the Swedish book launch of Sharkonomics. I think it  will soon be fully booked (register asp). Those who like the book on Facebook.com/Sharkonomics will be VIPs.  On stage we have a strong panel at the launch with some […]

”A must read book” is perhaps what most authors strive to achieve in a book review and to get it from a bestselling author like Karen Post fells great! Karen Post is sharp and she is a force, check out her blog, books etc. Thanks to my dear friend Micke at Reffekt for the connecting […]