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Stefan not only uses the ’shark’ metaphor but has actually swam in shark waters to absorb the drama of life and death. He describes the attack strategems of a shark, but respects the intended victims enough to show how they can defend themselves. A stimulating read!!Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, […]

It is amazing to see that there are so many people who do NOT like to read printed books anymore (which is good for nature). I reieve many emails from people asking for an ebook version of my latest book Sharkonomics. It is great to see that it is now released in Kindle and iPad […]

It is a sheer battleground out there; lots of ’strategies’, ’tactics’, ’attack plans’… Sharkonomics is not about survival of the fittest, but of the ’misfit’ who has a streetwise cunning, coupled with imagination and creativity.Nilgun Carlson, Senior Corporate Communications Manager, Oriflame Cosmetics

Yesterday I got interviewed about my Sharkonomics book in CIO Sweden by Lina Rosengren. Excellent questions – read this sharp article in Swedish ore in English/Google/translation.

Sharkonomics: Press release in Swedish (word)

I love the sea and blogging. Tom Woodnutt at Feelingmutual.com shares his recent presentation about social media research. I strongly recommend jumping into: ‘Fishing for Insight in a Sea of Social Media’.

PRESS RELEASE: Sharkonomics (word / PDF). English (EMEA), French, German, English (US) Swedish (word).

Sharks are not only nature’s most revered killing machines, they are highly strategic and efficient predators. Studying their behaviour and instincts can provide lessons for companies of any size who want to attack the competition. Stefan Engeseth, author of the new book Sharkonomics, argues that taking market share from market leaders is about being aware, […]

Many of today’s market leaders are old corporations that have built their market share over a number of years. It is often said that it would cost too much to create many of the leading superbrands of today. In many ways that can be true. But since most of these old corporations are stuck in […]

Yesterday I attended The Guldnyckeln Award arranged by SWEDMA (Swedish Direct Marketing Association). There where speakers coming all the way from Korea. When speaker Ola Ahlvarsson came out on stage he showed a picture of himself competing in Kick-boxing, stating: This is what I used to do – because it was so trilling! When I searched […]