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Paint a picture of the brand, with the consumer. Legendary Professor of Marketing Kevin Lane Keller Above is an quote from his speech at legendary Tendensdagen 2011.

Creative geniuses like Steve Jobs cannot just leave us (1955-2011). His creative legacy will forever keep making the world spin in new directions. I did bought my first Apple computer Plus back in 1986/87, and since then I have had a dream to interviewing Steve Jobs. Since this creative genius is amazing in finding solutions, […]

I am now writing my fourth book, so I will take a blog break in my blogging. Wishing you the best summer ever – if you’re looking for good blogs to read I recommend the blogroll on this blog. Will get back with more information regarding my next book, when its grown into the fourth […]

We will never really understand important economic events unless we confront the fact that their causes are largely mental in nature. Nobel prize winner in economics George A. Akerlof and Professor of economics Robert J. Shiller, Animal Spirits

Watch Seth Godin pointing out how to build real networks in social media networking. Thanks to Carin Balfe Arbman for sending link to this video.

J.K. Rowling is a genius in telling and spreading stories that make us believe in fairy-tells. Pottermore.com over 1 million subscribers even before it open. By being one with the fans will J.K. Rowling create a story out of 18.000 un published words that ’make.believe’ in never ending story of Harry Potter. J.K. Rowling is […]

Daniel Pink is what I would call a change engine for the business world. In this show is he shearing his engine-power with the world. About once a month, I open the phone lines for an hour — and a special guest and I take your questions about work, business, life and everything else. Think […]

1. If Apple would start a bank it would happen over one night 2. Exclusive interview: Petter Stordalen – Undisputed Champion of the Nordic hotel market and a self-made billionaire! 3. Adweek.com: Saab will launch an ad agency 4. Seven lectures on how to increase sales with Social media at Selldorado 5. Jerry Seinfeld spinned […]

If Apple would start a bank it would happen over one night. Director Business Development Jonas Lundin, SkandiaBanken

It is great to see that Saab is starting to do a lot great things (I hope it is not to late): Saab will launch a U.S. ad agency review after it completes the global agency search currently under way at the Saab AB corporate level. Adweek.com Famous blogger Jack Yan did Twittering: @EngesethsBlog had […]