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This week I attended a seminar called Stora Annonsörsdagen, arranged by the Association of Swedish Advertisers. This year many of the speakers were top managers, so for advertisers, it was a good reality check. Why? Because top management personalities are not impressed by advertising itself; they are rather measured by the end-result of advertising. I […]

The fashion industry need to go out of it’s ’fashion box’ and reach new costumers. This example from New Zeeland is excellent: The New Zealand fashion label took over the Victoria Park, Auckland branch of New World supermarket, with its models walking down each of the 20 aisles over six minutes, treating the public to […]

1. iPad + Boeing = Will make Apple iFly high 2. Guy Kawasaki´s book Enchantment is destroying resistance 3. The fashion industry is provoking animal fanatics to desperate actions 4. The Egypt revolution 2.0 vs The French revolution 5. BizSugar.com: Free sugar to small businesses 6. Testing iPad: Will Toys”R”Us buy Apple? 7. Why Barack […]

Everything is possible. You have to choose what you can make possible. Senior vice president, R&D Kajsa Lind, Cirkus Cirkör

Yesterday I attended The Guldnyckeln Award arranged by SWEDMA (Swedish Direct Marketing Association). The day was sold out and full of inspiring speakers but I have to say that speaker Tom White, Strategic Director AMW BBDO was stealing the show with their award winning case for the Police in UK. The campaign was targeting attitudes […]

Social media is full of talented people how share their knowledge. Some spread in a more fun way than others: How deep is the rabbit hole of social media? Is your organisation doing the minimum they can do, or are they quite advanced? Laurel Papworth, Socialmediatoday.com This “7 Levels of Social Media Engagement” is created […]

Only when we try the idea on for size and actually use it do we understand it. Seth Godin, Idea tourism

Mopper is a Swedish innovation that now has the ambition to update advertising by including shopping. To make it happen they are teaming up with JCDecaux to get the advertising agencies to compete in a nationwide effort in Sweden Ute2011, the premiere showcase for Outdoor Advertising. In other words will Sweden mopping the world? Update […]

Watch how Finnari is moving their brand from stiff to award winning advertising. In this video are they showing how they build local credibility by working with local heroes. It is a good start to get consumers to feel Finnair.

Guy Kawasaki is one of the best practitioners of social media. In other words he is an extremely social person who knows how to extend his personality to become social online. After reading this new book Enchantment I understand that he also is an expert in “destroying resistance” – his personality is really hard to […]