Product + body = Axbo a wakeup for technology

Axbo is an alarm clock that wakes you when you’re body is ready. It is connected to your body and has a function that is interesting:

“With aXbo you can wake up in your optimal sleeping phase which is identified by a unique wake-up algorithm based on body movements.” Axbo.com

There are so many products coming out now that are connected to consumer’s body becoming ONE = “product+body”. Like “Nike+iPod” and others, this is a good way to take customize products to the next level. How can this be develop for cars, airplane and apartment? When will some offer the Axbo alarm clock for free if they can waken consumers with their sponsored brand?