ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

Story and casting into the corporate world

A good movie is based on a good story. To become an success it needs to have good casting (the right actor in the right role). Todays corporations is  most of the time not based on a good and story. Then they don´t have the right person in right position. Its simple start with a good story, do an good casting and you end-up with an good movie ore an successful corporation.