• 19 december 2007

Google hear you!

Google is running faster than no other company on earth. But when you run as fast as they do it is important not to run in the wrong direction. They not always now where...

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  • 18 december 2007

Whopper freak out – faking fans?

Consumers now longer know what’s real and what’s fake. So they starts to listen more to fans/consumers and then off course commercials more sounds like fan site movies and are having the same way...

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  • 17 december 2007

Children’s art museum

Everything children do is in my opinion pure art. In Sweden has children been given art from medium.It’s a Children’s art museum, a mix be twin a real museum and a dolls house. It’s...

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  • 16 december 2007

Over 42 000 feed subscribers

This blog now got over 42000 subscribers… that is really cool. Please change/update to our new feed: http://www.stefanengeseth.com/feed/

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  • 15 december 2007

The Dancing Marketer

From Folkuniversitetet’s monthly magazine, November 2001. (Folkuniversitetet is a Swedish national university extension system closely affiliated with the country’s five main universities.) Portrait The music blasts out of the speakers and everyone is urged...

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  • 15 december 2007

Marknadsföraren som dansar – Folkuniversitetet (tidningen)

Stefan Engeseth har gjort en lite ovanlig karriär från dansare till marknadsförare. Musiken börjar ljuda i högtalarna och du uppmanas att släppa loss i ett par minuters discodans. Nej, det är varken fest eller...

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  • 15 december 2007

Detektivmarknadsföring – Kapital

Vilket företag vågar ha Thomas Di Leva i styrelsen? Faktum är att det finns Di Levor i alla företag, men de går oftast omkring i grå kostym, De behöver en ordentlig dusch vatten för...

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  • 15 december 2007

Detective Marketing – Kapital

What company would dare have a Robin Williams on the board of directors? In fact, most companies have a number of Robin Williams already disguised in discrete gray suits. They just need a cold...

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  • 15 december 2007

Piracy is good change management

In the post: TV industry using piracy as a measure of success does Guinevere Orvis point out a mental change in the TV and music industry: Tech-savvy consumers have been boldly declaring that piracy...

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  • 13 december 2007

Barack Obama consumer power

This video (a remix) is a fantastic example of the consumer power that helps to promote the next president of consumer power and maybe the USA. Barack Obama is getting a lot of free...

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