How to bet on future business
Companies that make music instruments are listening to their consumers as exactly musicians listen to their instruments. Tune in to The Zildjian Company in a good Harvard Business article by Gardiner Morse. Fender is...
Read MoreA skull brand named Cheap Monday
Back in 2000 did two friends here in Sweden opened a second hand store in a Stockholm. Soon they grow into a modern story with a skull logo that hit the market when consumers...
Read MoreProfit kills patient in Sicko
The controversy movie Sicko made by Michael Moore, is now spreading illegal in Sweden The reason is partly political, people that spread DVD copies are says that if we not are voting for the...
Read MoreAutomatic advertising with the ad generator
Here is a fun an automatic way to generate advertising: “The ad generator is a generative artwork that explores how advertising uses and manipulates language. Words and semantic structures from real corporate slogans are...
Read MoreONE interview with P&G Business Development
I did this email interview with Procter & Gamble, Associate Director, External Business Development Kai Taubert. My questions are based on my latest book: ONE- A consumer revolution for business. I did base my...
Read MoreFinally are this blog alive again
Changes take time and it has been taken to long time. We did try to find a good solution to build in this blog into the site DetectiveMarketing.com with the magic software WordPress. At...
Read MoreBuild a Harry Potter Land
Disney Land was created in a time when was magic. Today its old news and kids are looking for Harry. Why not build a Harry Potter Land? It wont cost a fortune to build...
Read MoreSave the planet in 60 seconds with Al gore
It is the opposite of “Gone in 60 seconds,” it is about saving the planet in 60 seconds. And it is Al Gore how now not only go to there advertising firm, they go...
Read MoreThe Viking Manifesto a new book
Describes the Scandinavian approach of doing business. This new book talks about having an original idea and a different way of making it happen. It shows how Scandinavian companies make an impact on the...
Read MoreProduct + body = Axbo a wakeup for technology
Axbo is an alarm clock that wakes you when you’re body is ready. It is connected to your body and has a function that is interesting: “With aXbo you can wake up in your...
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