Top 10 posts – updated 11 December 2014
1. Olympic Games in marketing 2. Theatre vs. Organic food: Flowers from my Mother’s Garden 3. Press release: Ikea will move into fashion next, predicts Swedish author Stefan Engeseth 4. Pampers sponsor sex? 5....
Read MoreIs IKEA coming out of the closet?
In our last newsletter we released the idea that Ikea should make clothes. It became a viral global hit with up to five articles a day, including in The Guardian and the Daily Mirror....
Read MoreIf it ain’t broke, consider break it
If it ain’t broke, consider break it. Rasmus Ankersen. Quote from lectuture at Hjärntillskott Executive Day.
Read MoreWhen you LIKE us we LOVE you back
When we have started our site DetectiveMarketing.com in 1999 we forgot to include the classical “like” button- maybe it was not so much in use back then… However, we now have realised that we...
Read MoreSir Richard Branson is the keynoter at Hjärntillskott Executive Day. Don’t miss it!
Sir Richard Branson is the keynote speaker together with four other speakers at Hjärntillskott Executive Day during December 3-4 in Sweden. Richard is one of the rare business leaders in the world who is...
Read More#richardbranson: To survive, companies have to behave like sharks – if they don’t keep moving they will drown
Before I published my latest book Sharkonomics I tried to connect with the best business shark in the world: Richard Branson. This week he wrote a blog post with the headline Sink or swim....
Read MoreTop 10 posts – updated 26 November 2014
1. AppleCurrency with Steve Jobs on the coin 2. Press release: Ikea will move into fashion next, predicts Swedish author Stefan Engeseth 3. World premier of the first defense business workshop ever 4. Who...
Read MoreMy intention is not to spread fear in any form except in boardrooms!
My intention is not to spread fear in any form except in boardrooms! Sharkonomics
Read MoreAdds for Ikea fashion?
Our Ikea idea are now getting up to five article a day in local parts of the world – fun. Media and bloggers are building on the idea step by step. Headlines as: Ikea...
Read MoreOur #ikea #fashion idea in Daily Mail #MailOnline
Would you buy flat-pack clothing from Ikea? Business expert predicts future where shoppers pick out clothes from the Swedish store to build at home. Daily Mail, article by Caroline Mcguire
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