Transparent cloths by Google, Nudie and Al Gore
The IT industry is often more open for new ideas than thefashion industry. If not H&M goes green and then Al Gore could work with an IT companies. Lets say that Google.com wants to...
Read MoreIntel on geek hunting for next Goolge
Intel is humble enough to understand that their 90,000 employees worldwide are nothing compared to billions of talented geeks. So they are now going on “geek hunting.” The goal is to find a new...
Read MoreTelenor ONE
Checkout how Telenor ONE and how they play with the concept (don’t know if they got my ONE book but it’s a lot of fun to see ONE in different products and services).
Read MoreFighting consumers can beat up Adidas
Big brands as Adidas always have to move forward. One way of doing this is to move into new sports. Now they are moving into a multi million-dollar market that is growing fast: Fighting...
Read MoreWe now have over 21000 feed subscribers
In 24 hours we got over 12000 feed subscribers, after moving from our old blog into this site. Now we got over 21000 subscribers… when it’s going over 100.000 subscribers we got to have...
Read MoreOverkill PR for Thai Air
Did today read on Swedish Resume.se that Thai Air is giving reporters discount on air tickets (if they write about them). This is a classical example in how to kill a brand with overkill...
Read MoreBollywood is a storytelling langue
Yesterday I was at the opening of the exhibition “Bollywood- Living gods of India at Öst Asitiska Museet in Stockholm. The exhibition takes off in Indian films, and shows how contemporary India is connected...
Read MoreBecome ONE with your Nokia
In my books do I write about how Nokia can develop ONE relations with their consumers. And right now in Sweden is this billboard from Nokia (also with an mirror in many of the...
Read MoreThe book Citizen Marketers
The world is full of business authors, but not al understands how business is changing with consumer power. Ben McConnell and Jackie Huba are two that not only understand it but also can explain...
Read MoreUnique Selling Unique (USU)
In a time when customization is growing faster than ever, its time to update the old model of: Unique Selling Proposition (USP). Did Google it today and did not find anything. I like to...
Read More