1. The Internet is starving for content; advertising no longer needs to buy expensive media to reach its target. 2. The more advertising costs, the better it sells. However, the reverse is true for PR: the more you spend, the more likely the consumer is to react negatively. 3. The advertising agency creates the strategy […]

1. PR can no longer fly under the nonsense (or BS) radar. Today’s smart consumers see through PR messages in the media. 2. PR agencies can no longer hide the truth. With 100 million bloggers, media is no longer “the third party”, but rather, just one of many voices. 3. The PR industry is doing

When supercar maker Koenigsegg now are taken over once mighty SAAB. They need to get employs, consumers and the corporate culture into one thing, a new car model (in witch history and future will be included). When a brand has got lost, it is often good to go back to its origins. I suggest that

We have one world, not two!

Yesterday I test drove the Tesla Roadster (see picture). The car costs around 100.000 Euro, but then you don’t have to pay anything for petrol, as it’s an electric car. When you are test driving cars in this price level you always have to sign a paper that you are responsible for the car. I

Yesterday was the Globe Award. I was there with good friends and what I hope will be my next girlfriend (see photo), if the King agree on spicing up the Royal garden with some Obama flavors. The award is not an stiff award ceremony it is more in the format off an show witch is

Did attend at a lecture about Visual Branding yesteday. The focus was on how to not do visual misspelling, for me extremely interesting as an dyslectic person thinking in pictures. The speaker Barbro Ohlson Smith is one an well known Creative Director based in Sweden. Most brands is correct spelled in in alphabet, but not

Most people say that  Most people say that Greenwashing is about branding. But branding is no more about shortcuts (doesn’t work any more on an transparent market). Instead its about talent. Without new talented employes corporations will not make it in an high completive market. So they target the most talented student to come and

In an an discovery journey in how to build trusted Relationships has Thought Perfect in Singapore delelpt this six principles: Reciprocity. Liking. Credibility. Consistency. Consensus. Rarity.