Stefan Engeseth
A CEO that likes to put customers ahead of investors
”In my marriage, my wife’s happiness is an end in itself, not merely a means to my own happiness; love leads me to put my wife’s happiness first, but in doing so I also make myself happier. Similarly, the most successful businesses put the customer first, ahead of the investors. In the profit-centered business, customer […]
Big boats are like big company’s heavy and need very much fuel to move
In future it will be possible to move ships across the oceans by using the wind. The company behind this dragon innovation is SkySails (film clip). Boats could save 50% fuel by using the wind. How much would big heavy companies save, if they use the “consumer dragon” (consumer power)?
Is consumer focus to put your head on the rails?
Many CEO I meet tells me that they stay costumer focusing, by putting their head on the rails. That is a good think to do, but what if the consumer trains is “consumer power” and it’s only a 50% chance that you are looking in the right direction (the blind spot is big when you […]
Who needs brands and companies? Not us
More and more, customers around a company are organizing themselves in such a way that the company is no longer necessary. Let’s take a hypothetical case: buying a car. A car is like milk: it can be produced just about anywhere. The difference between different makes of cars is the degree to which they are […]
Today Audi is lunching “Audi TV- channel”
Brands are becoming increasingly global and anonymous along with their products. SAAB has melted into GM, Volvo into Ford and Volkswagen has photocopied itself into Skoda and Seat. The products are becoming generic as they lose touch with their identities and origins. Quality is no longer as strong of an argument as the difference between […]
“Levis YOU” – New jeans that exploding with your creativity
The jeans market is continues to grow with even more styles and colors. When I talk with the sales people in clothing stores they say that the variety of jeans is directly related to consumer demand. Years ago, Levi’s made jeans so popular that they even made the cover of a Bruce Springsteen album. But […]
What do Tesco, Letterman and IKEA have that others don’t?
When the customer sees himself in the company by participating in defining a service, a product or personnel, the conditions for ONE have been laid down. Participation is based on a genuine interest for the customer, not empty corporate promises.
May I help you?
I do get board when sales people hunt me down in shops and never listen to me as a consumer. So last time I got the question “May I help you?” my answer was:No! I only walk in to you store to help you! So you know what costumer wants to find in your shop! […]
Google fans name there kid Google-Kai
 Some fans to companies are doing fans-tattoos, fans-sites and fans-blogs. Others are producing new fans (read kids) and name their son Google-Kai. The best thing with the name is that they never need to search for there kid… Around great brands is fans now building their tribes. How own there passion […]
Consumers stories and blog comments never dies
When consumers have a story, good ore bad to tell they never ever more need to stop spreading it around. They can do so forever now when gravestone becomes with a flat screen monitor that plays a video of the person’s life and their consumer story forever.It sounds creasy but maybe your next blog comment […]