At Business Week top 100 ranking you will find companies that is innovative, but most of today’s companies are not so creative – it is only bad competition. They al need new inspiration. History has shown us that when the bicycle came to the village, in-breeding disappeared. Villagers now had a larger area in which […]

Last week at a seminar a prominent speaker did point out content to the topic of BollyBranding. “Nothing in India is complete, without a song and a dance” Dominic Proctor, CEO – Worldwide, MindShare What more to say? Lets dance!

Many use customers to tear down conservative internal routines and give their companies a much needed dose of reality. Statistics can hide what’s really going on in the world; this makes the customer an invaluable resource. Customers can not only help the company evolve, they can also make it easier to attract better employees and

Read more about design and ONE in this article I wrote for the Nordic Design Blog.

A University is like a community. For new students it is important to understand the codes that the community builds on. They will not trust language that are build on corporate words, so they use their student to communicate with new student. It sounds easy but it needs to have a humble management that understands

First step environment responsibility.Second step social responsibility.Third step positive consumer power. Companies will listen and change the way they work only if they make profit. That is the cynical reason for why even the devil can change to environment- and social responsibility. By being ONE with their consumers companies will produce better products/service. They will

Please do not disturbWe are trying to guessWhat our costumers like. We have al seen the sign on hotel doors “Please do not disturb.” Companies use attitude as signs that are involving consumers ore sending them away. Like a restaurant that has a big sign saying “the toilet is only for our guests.” That will

Adidas have a concept that is called Adicolor (check it out). It is not new but now it is coming back strong and it will be a big rollout 2006. To give consumers only ONE color like white shoes and then give them colors to paint there one shoes ore clothes with is a great

Being dyslectic and write books, articles and now bloggs sounds like a bad idea for most people. But I find fun and it helps my spelling it also makes me more creative. When I go to different blogs ore websites I often end up in another place because I spell it wrong. So dyslectic bloggers