ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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From iPhone to MiPhone

The Chines saying: “Innovate when you can. Copy when you can’t innovate.”* When a copy of an iPhone cost 100 USD and have better software* consumers don’t think of it’s cald MiPhone. *Did here about the MiPhone on from speaker: Dr. Li Gong, Chairman and CEO of Mozilla Online Ltd on the seminare Goodmorning2019.se. Watch […]

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Me and Barack Obama at Pocket Shop

Sometimes in life you have luck. Like having your book next to Barack Obama at Pocket Shop. It is an honor. But as the humble Swede I am I could not believe my eyes so I had to take some photos. The book is also sold in Sweden at the online shops as Adlibris.com, Sveriges […]

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SIME Awards: Winners: Spotify and Apple iPhone

Yesterday evening was the winners of SIME Awards selected. SIME Rising Star of the North winner: Spotify. SIME Grand Prize winner: Apple iPhone. For me the winner this year was the consumers. Why? Because nearly every successful IT companies I interviewed did told me that they hire talent from their fantribe! And without this fans […]

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SIME.nu: A mental mixer

The first day of the SIME conference felt like mentally jumping into a mixer. Everything got shake around and what you get out of it is based on the experience that got mixed up with new inspiration and great people. SIME is like an teenager that grows really fast, but never forgets to have fun.

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Will the legendary SAS, CEO Jan Carlzon return?

Yesterday I was the moderator for a seminar in sustainable leadership (PDF in Swedish). Key note speaker was the legendary former SAS CEO Jan Carlzon. I think SAS needs him back more today than they need airplanes. Few leaders talk about dreams, love and passion. Too few leaders understand how emotions can change and improve […]

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Digital inspiration at the SIME conference

Don’t miss this weeks SIME conference hold in Stockholm. This year’s speakers are interesting and represent well known and upcoming brands. If you can’t come to Stockholm you can follow SIME on Twitter and their blog. SIME is northern Europe’s largest conference about the Internet and digital opportunities with events in Copenhagen, Helsinki , Stockholm […]

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From Twitter followers to leaders

I had mayor problems with getting Twitter to function since the beginning of october. I could not log on to my account or export my bloggpost to Twitter. Yesterday I started to blog about this and got a great responses from followers with suggestions and also like Delbius and Martin Lindeskog (thanks). Others users are […]

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Please wake up Twitter support!

I really don’t know what to do. Been asking Twitter support for help in weeks with no response ever. It is nice that they refers support to there forum, but I guess they cant help me with a new password. Is Twitter not about dialogue? My account is still alive at http://twitter.com/EngesethsBlog but I can […]

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Why George Clooney’s Nespresso film will not work

Nespresso is innovating the coffee market. In this quite amazing viral commercial they are using actors as George Clooney. Their goal is to get consumers to involve their friends in spreading the world on Facebook. There is only a small problem with Nespresso innovating the coffee market, they forgot to put caffeine in the coffee. […]

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