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For not so long ago, it was cool to wear Levis jeans. Today it´s not. But the fact remains, jeans is a statement of the person wearing them – it is a walking opinion. Recently a couple of young Swedish entrepreneurs started to import North Korea-made designer jeans called Noko Jeans. Shops did like the […]

Got this from my girlfriend. It is really nice. Find a guy who calls you beautiful instead of hot. Who calls you back when you hang up on him. Who will lie under the stars and listen to your heartbeat, or will stay awake just to watch you sleep. Wait for the boy who pursues […]

A mobile phone dedicated to Barack Obama. It is not sold al over the world, only in Kenya. It is “an out of the mobile box” company how are making history: Mi Phone. Watch their CEO in this interview CNBC explaining why they are doing it and how they are focusing their business on Africa […]

What is loyalty? Is it inside ore outside an corporation? When employes does not believe in their leaders they feel more loyal to the fan community outside the corporation. Saabsunited.com is an fantribe that get news stuff long before media. Here is how they point out their fans vs. insidersrelation: Are you an insider with […]

Read the Top 10 most popular posts for the moment. New nr 1: How to become number 1 at Youtube.com.

Many critics say that Saab needs to redesign the car model to be more different. Yes, that’s true but more interesting; can branding knowledge be a part of product development? Why are brands interesting and products often boring? GM wants fast results, but redesigning takes time and is expensive. So let us look at ways […]

International author and speaker, Stefan Engeseth, gives away 800 copies of his new book, The Fall of PR and the Rise of Advertising, at Eurobest the european advertising festival. Online the book has already got more than 600.000 hits on Google search “the fall of PR.” In our harsh economic times, it is important to […]

It is interesting how bad leadership can go from branding to anti-branding in a few seconds. Why? With social media seconds was like years before and bad leadership is like putting gasoline on a fire. A FEW MONTHS AGO, I wrote an article expressing my displeasure with American Airlines‘ hideous online presence. I also spent […]

Watch the entrepreneur seminar Good morning 2019. Good speakers where focusing on what will happen 2019. Dr. Kjell A. Nordström did predict that woman will take over the business world. Andreas Ehn the former CTO of Spotify was showing his future projects (smart map solutions). Stefan Persson, hero for H&M did share his humble master […]