Today is world premier for the chance to pose your questions directly to a Nobel winners via the Nobel YouTube channel ask questions directly to people as NASA, Dr John Mather. It is an excellent way to show the world how smart social media can be (with your help): Here is their video about how […]

Last week I was invited by AdForum to a workshop in New York. Sadly I could not make it this time (other lectures). But since I like passionate people I sent over some copies of my latest book for the workshop. Participants were leading professionals from PR agencies, as Steve Rubel of Edelman Digital and

When I started to write about “the fall of PR” I was nearly alone. Today there is soon over 500 000 hits on Google. The point is now what I call “beyond the tipping point.” In other words when a story has spread enough it will has its own life. Here is an blog post

Now in the right bar there is an Google Gadget toolbar where you can choose your language.

This week I was visiting the building site of Liljeholmstorget market place, it is right now being rebuild into Liljeholms shopping mall (90 new shops). One thing I find interesting is that a lot of shopping malls in Sweden have got a lot of anti-demonstrations. Why? Because people feel that malls are destroying the community

Why do I call this interview exclusive? Well, to sit down an Sunday for a couple of hours with one of the best and smartest people in the Word-of-Mouth Marketing field in the world, does feel exclusive. Emanuel Rosen is the author of The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing. His here

Some Microsoft marketing genius came up with the brilliant idea to make an viral YouTube video to promote a series of Windows 7 with launch parties. For hardcore fans this idea is probably as good idea as hire a ‘prostitute’ when proposing to your wife. Well, I still think it is a big recognition for

Here is a new full page about my latest book in a well respected magazine in Mexico Merca2.0. Download it here as a PDF (translation). In Mexico the PR industry is positive to the content of my new book but in Sweden there is a divided debate going on which is growing bigger each day. 

Last week was the Swedish book launch of my latest book ”The Fall of PR and the Rise of Advertising.” The launch was overcrowded but 200 leading professionals from the PR and advertising community in Sweden attended. The discussions were hot because of the theme of the book, but also due to a strong media