I wrote a debate article “PR industry – a sacred cow?” for the Swedish magazine Dagens Media: “Pr-branschen – en helig ko?.” That article started a strong debate in the whole communication industry of Sweden. Since I like it to spread the word outside of our Swedish “cow field,” here is a Google translation of […]

I got a lot of questions around if my latest book “The Fall of PR & the Rise of Advertising” are spreading in the world. Well when I released the book my hits on Google for the search “The fall of PR” close to zero. And today I got 431 000 hits on “The fall

Editor Danny Rogers of the PR industry’s bible PRWeek did read my book “The Fall of PR & the Rise of Advertising.” Do understand that the book is controversy for their readers but his point is excellent:  “Lessons can be gained from integration.” As PR professionals work more closely with ad and media executives, they

Jack Yan is an blogger how now candidates for mayor in Wellington. In an blogpost called: “I want to build the city you want.” He introduce his plan point for point. And he does like few understand social media so he got an platform: Yourwellington.org. I will vote for Jack Yan! Even consider moving to

Read my first guest columnist article for Advertising Age. On Adage.com: Why Sweden Is Teeming With Ad Talent.

Yesterday evening was the premier of EcoBar – a green business mingle. The topic for the seminar was: Turning green to gold. There were many good speakers one of them was from Carlsberg, who talked about how they are producing an ecological friendly beer. They explained that the beer is not selling that good (yet).

I did wrote a blogpost about consumers who were building and showing their electric cars. Since they had their exhibition in town I went there this weekend. I talked with electric car fan Mats Dahlberg. He has rebuild a Mercedes A140 from 1998 into an electric car. He did this without being an technician! Only

Right now 200 owners of electric cars are showing and fulling others to take the step over to the environmental friendly side of the road at the National Museum of Science and Technology. This is an really good move, combine early adopters with and audience that will follow this 200 believers and their experience. Sadly

Our planet has up until now been the context for how we have lived our lives. But nature is out of control, life on this planet is threaten (at least as it is today). The damage control we are doing today to change consumption into becoming green is good but many experts say it may