Today, the goal for many corporations is more or less to get money from consumers. This is old school management. Here is an update: We don’t do things to be good. Green is green [the color of the US dollar]. Jeffrey Immelt, CEO, General Electric Well, Jeffrey, that sounds really great, but if you instead […]

Today is the digital game industry having an turn around over 30 billion Euro. To be successful in this business field you need to hunt for talent al the time. Thats why Ubisoft’s fonder, Yves Guillemot today are visiting Sweden. He is meeting up with politicians in Malmoe. Why? Because Ubisoft only have 1 billion

Traditional the Internet, with its screen and keyboard, is old news and an old user experience. Entire regions go online without computers – it’s all about mobile phones. This changes everything from a business point of view and opens up new opportunities for advertising to become a direct part of the actual consumption. Today’s advertising

Show the wold your vision of the future, at imagine2009.eu. Today is the deadline so you need to be both quick and creative.

Today’s advertising budgets may seem like big money, but it’s all chump change compared to the money that moves at every level of the chain of consumption. Unfortunately, doing business today can often resemble working with countless islands with no connection to the mainland. This is where advertising has a role to play. Broadening the

Selling the future today is too expensive. Why? The mental gap between present time and future is too far away. History is a part of our today life, it’s our context and history is visible but the future is not visible. The line between future and science-fiction is what we believe in. It’s like in

SAS is right now a loser in media. So what to do? Make the consumers a winner! This is an interesting way of combining online life with the offline world. Take a look at SASglobeoffortune.com in a few click you can be flying away with your Facebook friends. Their campaign “SAS globe of fortune!” have

Read the Top 10 most popular posts for the moment. New nr 1, check it out: Why Barack Obama will not be re-elected as president and how he could. New post on the list: Context 2 (10): Google AdWords into the off-line world Koenigsegg + SAAB = New car model Lecture: Biz Stone Co-founder of

Where does the consumer see the most logic in your message/product? Choose a relevant context where you will have the greatest impact. The choice can also be interpreted as how you intend to position your product. Where is my message most appropriate and where on the field am I most likely to make the most