ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

Blog

Geek marshal art

This morning when going to a wifi café I turned on my computer as usual. But it was something strange going on. Every move I took was watched by the other geeks at the café; they were studying every move I did. How I open the laptop, how I search for the power button and […]

Read More →

Rab ne banayi jodi: Bollywood innovates by going backwards

Many concepts have often been so developed that they have lost its rots, and are not connected to what the corporations really are good at. I am a fan of Bollywood and sadly I have to say that they did exactly that (getting lost in the space of developing with no direction). But yesterday I […]

Read More →

Stealing cars with advertising

Did here about the latest innovation in how thief’s steel cars, so watch out when Christmas shopping. This is how it works: You leave the mall, open your car and then when you back out of the parking you see that someone has put adverting on your back window, you open the door and go […]

Read More →

BDMA.be: Coolest association video in the world?

Have you ever seen a marketing association acting as Charlie’s Angels? Don’t think so, but see this video and you will see how the Belgian Direct Marketing Association are kicking and moving marketing to a hole new level (it is not actors doing so but the people working at BDMA).

Read More →

Why woman can rule Internet

Most men think Internet is provided by connected testicles and not by servers around the world. Well, my point here is not based on male exception like me and maybe you. For many years I been researching and trying to understand why women are so much better than men in socializing with each other. The […]

Read More →

Eurobest.com: Winners

Yesterday was the last day of Eurobest, it was nothing else than an success. Over entries into broke all previous records with a total of 5,896 entries from 680 companies in 38 countries. The best of the best has chosen the winners and you only have to click on www.Eurobest.com to learn how to be a winner yourself. […]

Read More →

Eurobest: Day 2: Adidas, 180 Amsterdam, MySpace, Social media

I could only stay half the day at Eurobest seminar today (did hold an lecture my self at anther place). The day did start of with what I would say was the most intellectual speaker for the day, Julian Wade, Design Director, 180 Amsterdam. This agency is really interesting. The level of work they do is […]

Read More →

Eurobest: Day 1: Apple, Coke, DraftFCB, Farfar and Volvo

Today was the Eurobest seminar start. There where more to cover than two eyes could cover, but sense I was there here are some of the best Eurobest think I did see and learn today. Advertising is moving and developing into entertainment. Why? Because of the world need positive message in hard times. After terror, nature collapse […]

Read More →

Meet the best at Eurobest in Stockholm

  Next week are many of the best in the advertising world in Stockholm. The reason why they are coming to Sweden is Eurobest are coming to town. If you can make it I recommend that you don’t miss the three-day seminar with speakers from Farfar, Coca-Cola, Apple and Great Works etc. I will report from the seminars from […]

Read More →